There is no such thing as Media Relations
‘Excellent media relations’ is an oft boasted about phrase among PR professionals. Many put it in their resumes...
March 29,2018 READ MORE
Vijay Shekhar
New business is everyone’s business
Business development is and should be a key function for any corporate entity. It’s important to continuously generate...
September 27,2017 READ MORE
Paid editorial spaces for corporates … Sure, why not?
There has been a lot of debate on whether paid/surrogate spaces for Corporates in various editorial sections of...
August 22,2017 READ MORE