Articles by Vijay Shekhar

Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press Conference in Chennai. It was an important…

Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in India, it’s an even more important function…

In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job is sure to feature among the top…

The rapid spread of COVID-19 has made ‘work from home’ a necessity for Corporates across the globe. For working parent(s) of school-going kids, the experience…

In every form that we fill and sign, may it be for mutual funds, insurance, telephone / internet connection, international visas and so on, there’s…

“Instruments that record, analyse, summarise, organise, debate and explain information which are illustrative, non-illustrative, hardbound, paperback, jacketed, non-jacketed with foreword, introduction, table of contents, index…

Customers facing ‘network issues’ with telecom companies is a known and everyday fact. It’s something that’s synonymous with even the biggest and best brands in…

Believe it or not, but my first lesson on the importance of brand building came from a roadside beggar. This was during my B. Com….