Is content really the king in PR?
There has been a lot of debate on whether paid / surrogate spaces for Corporates in various editorial...
November 02,2021 READ MORE
Vijay Shekhar
Time for traditional PR to get a digital jab
At any busy railway station across the country, one would get to hear this very familiar announcement quite...
July 21,2021 READ MORE
‘Virtual’ is quite the way to go
Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press...
June 23,2021 READ MORE
Jab PR kiya toh darna kya
Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in...
June 09,2021 READ MORE
To write…or not to write?
In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job...
July 16,2020 READ MORE
‘Work From Office’ works better for PR
The rapid spread of COVID-19 has made ‘work from home’ a necessity for Corporates across the globe. For...
April 16,2020 READ MORE
Importance of clarity meetings to avoid future disputes
In every form that we fill and sign, may it be for mutual funds, insurance, telephone / internet...
January 23,2020 READ MORE
Let’s Uncomplicate and KISS
“Instruments that record, analyse, summarise, organise, debate and explain information which are illustrative, non-illustrative, hardbound, paperback, jacketed, non-jacketed...
October 10,2019 READ MORE
Coping with team and network issues
Customers facing ‘network issues’ with telecom companies is a known and everyday fact. It’s something that’s synonymous with...
July 03,2019 READ MORE
My first lesson in Brand Building
Believe it or not, but my first lesson on the importance of brand building came from a roadside...
February 27,2019 READ MORE
The humor that keeps us going
In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job...
June 15,2018 READ MORE
There is no such thing as Media Relations
‘Excellent media relations’ is an oft boasted about phrase among PR professionals. Many put it in their resumes...
March 29,2018 READ MORE