Articles by Vijay Shekhar

In every form that we fill and sign, may it be for mutual funds, insurance, telephone / internet connection, international visas and so on, there’s…

“Instruments that record, analyse, summarise, organise, debate and explain information which are illustrative, non-illustrative, hardbound, paperback, jacketed, non-jacketed with foreword, introduction, table of contents, index…

Customers facing ‘network issues’ with telecom companies is a known and everyday fact. It’s something that’s synonymous with even the biggest and best brands in…

Believe it or not, but my first lesson on the importance of brand building came from a roadside beggar. This was during my B. Com….