Articles by Vijay Shekhar

The first time I heard this sales pitch was when I was doing my graduation in Pune…sometime in the mid-1990s on board train no. 2859…

Many of us would have heard the story of a boy who decides to learn judo despite losing his left arm in a devastating car…

As kids, we’ve all heard the ‘cap seller and monkeys’ story, wherein on a hot afternoon the cap seller decides to take a nap under…

Let’s face it. Every now and then communications firms do excellent work (client is delighted), good work (client is happy), satisfactory work (client is like…

The profile of the Indian workforce across industry sectors has gradually and intensely changed over the decades. There was a time when employees preferred a…

“Be sure to lay wide streets planted with shady trees, every other of a quick-growing variety. Be sure that there is plenty of space for…

There has been a lot of debate on whether paid / surrogate spaces for Corporates in various editorial sections of the media is good or…

At any busy railway station across the country, one would get to hear this very familiar announcement quite often… “Kisi bhi laawaris vastu jaise tape…

Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press Conference in Chennai. It was an important…

Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in India, it’s an even more important function…