Articles by Vijay Shekhar




Jab PR kiya toh darna kya

Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in India, it’s an even more important function…


To write…or not to write?

In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job is sure to feature among the top…




Let’s Uncomplicate and KISS

“Instruments that record, analyse, summarise, organise, debate and explain information which are illustrative, non-illustrative, hardbound, paperback, jacketed, non-jacketed with foreword, introduction, table of contents, index…


Coping with team and network issues

Customers facing ‘network issues’ with telecom companies is a known and everyday fact. It’s something that’s synonymous with even the biggest and best brands in…