Articles by Vijay Shekhar

The Magic of Reassurance

Let’s face it. Every now and then communications firms do excellent work (client is delighted), good work (client is happy), satisfactory work (client is like…







Jab PR kiya toh darna kya

Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in India, it’s an even more important function…


To write…or not to write?

In any contemporary study or research on the world’s most stressful jobs, a Public Relations (PR) professional’s job is sure to feature among the top…