Views September 03,2026
Food has always been about taste, nourishment and habit. But it is increasingly also becoming about perception. Behind many of the foods we choose today lies an invisible force at work, which is nothing...
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In year 2000, when I started my career as a PR professional, media monitoring used to be done...
May 19,2025 READ MORE
There could be several reasons for individuals and organisations being keen on editorial coverage. Trust and awareness remain...
April 16,2025 READ MORE
Even before you start reading this book by Abhishek Chatterjee (a voice artist), what intrigues you about it...
March 19,2025 READ MORE
25 winters ago, on Wednesday, January 12, 2000, I started my professional career as a PR Trainee in...
January 08,2025 READ MORE
The partition of the country in 1947 into the independent countries of India and Pakistan left an inerasable...
May 30,2024 READ MORE
For some reason, we Indians have always believed in celebrities. E.g. if a local shopkeeper shows us a...
January 10,2024 READ MORE
Success ke baad ka plan sabke paas hai…lekin agar galti se fail ho gaye, toh failure se kaise...
November 09,2023 READ MORE
The first time I heard this sales pitch was when I was doing my graduation in Pune…sometime in...
April 20,2023 READ MORE
Many of us would have heard the story of a boy who decides to learn judo despite losing...
February 15,2023 READ MORE
As kids, we’ve all heard the ‘cap seller and monkeys’ story, wherein on a hot afternoon the cap...
December 21,2022 READ MORE
Let’s face it. Every now and then communications firms do excellent work (client is delighted), good work (client...
October 06,2022 READ MORE
The profile of the Indian workforce across industry sectors has gradually and intensely changed over the decades. There...
June 22,2022 READ MORE