For decades, ‘Made in India’ was associated with affordability and a thriving back-office industry. Today, India has grown from being just a service provider to a global manufacturing powerhouse, and technology leader. The rise of ‘Brand Bharat’ is reshaping global perceptions, with Indian companies making their mark across industries.
From Cost-Effective to Cutting-Edge
Historically, Indian businesses were valued for their cost-effectiveness rather than innovation. However, with a focus on quality, research, and cutting-edge technology, Indian brands are now competing with global giants. Government initiatives like Make in India, Aatmanirbhar Bharat among others have encouraged domestic production and reduced import dependency.
Take Tata Motors, for example. Once viewed as a domestic automaker, it now owns Jaguar Land Rover (JLR), reinforcing India’s presence in the global automotive industry. Tata’s Nexon EV competes with players like Tesla and BYD, proving India’s capability in sustainable innovation.
Indian Tech Titans
Indian IT firms like Infosys, TCS, and Wipro have moved beyond outsourcing to provide AI, cloud computing, and cybersecurity solutions to Fortune 500 companies. Infosys’ partnerships with global sporting events like the Australian Open and Roland-Garros have upped India’s image as a leader in digital transformation.
Meanwhile, homegrown fintech unicorns are redefining global financial services. Zerodha’s tech-first approach has transformed stock trading, while Paytm’s digital payment expertise has proven that Indian fintech can scale internationally.
Consumer Brands Going Global
‘Made in India’ is no longer just about software and cars. Indian consumer brands are making waves in global markets.
Royal Enfield, once a niche motorcycle brand, has gained cult status worldwide, selling in markets like the U.S., UK, and Australia. Its mix of heritage, affordability, and rugged performance makes it a strong competitor to premium brands like Harley-Davidson.
Similarly, boAt, India’s homegrown audio and wearables brand, has become a leader in the global accessories market. With stylish design and cutting-edge technology, boAt is proving that Indian brands can compete with established players like Apple and JBL.
India’s Pharma and Healthcare Powerhouse
India’s pharmaceutical industry, known as the ‘pharmacy of the world,’ has long supplied affordable medicines and vaccines globally. Companies like Serum Institute of India, Sun Pharma, and Dr. Reddy’s Laboratories played a critical role during the COVID-19 pandemic, reinforcing trust in India’s medical expertise. The success of the Covishield vaccine further amplified India’s reputation in global healthcare innovation.
From Bollywood to Global OTT
India’s entertainment industry has also contributed to Brand Bharat’s global rise. While Bollywood has always had a global following, the explosion of OTT platforms like Netflix, Amazon Prime, and Disney+ Hotstar has given Indian content worldwide recognition. Shows like Sacred Games, Delhi Crime, and Made in Heaven have proved that Indian storytelling resonates across cultures, shifting India from a content consumer to a content powerhouse.
India’s Global Startup Ecosystem
India’s startup ecosystem, the third largest in the world, is another pillar of the ‘Made in India’ success story. Unicorns like Zomato, OYO, and Swiggy are expanding globally, proving that Indian innovation is scalable. OYO, for example, has evolved from a budget hotel aggregator into an international hospitality disruptor with a presence in markets like the U.S., UK, and Europe.
Crafting the Narrative: The Role of PR in Brand Bharat
India’s global rise is not just about achievements—it’s also about storytelling. Indian brands are using PR and digital marketing to build strong narratives around innovation, sustainability, and heritage.
For example, Tata’s EV Revolution positions India as a sustainable automobile hub, while Infosys’ association with global sports enhances its prestige. boAt’s Made in India campaign taps into patriotic sentiment while reinforcing product quality.
Social media and influencer marketing have also played a crucial role. Indian brands are collaborating with global influencers and digital platforms to tell compelling stories that resonate worldwide.
The Road Ahead
As India cements its place as a global powerhouse, the Made in India narrative will continue evolving. With advancements in AI, semiconductor manufacturing, and space technology—driven by ISRO’s Chandrayaan missions—India is poised to lead in next-gen industries.
Brand Bharat is no longer just about affordability—it’s about excellence, innovation, and global leadership. The world is watching, and Indian companies are ensuring that Made in India stands for quality, credibility, and impact.
The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.
Before joining Veranda Learning Solutions, Prasad held senior positions at esteemed organizations such as Times of India, CyberMedia, and Deccan Chronicle. His extensive background in the media industry has equipped him with a profound understanding of various facets, contributing to his effectiveness in shaping and executing strategic communication initiatives.
Prasad's strategic approach to communication has played a pivotal role in enhancing the visibility and reputation of the organizations he has been associated with. His proven track record in managing communications for listed enterprises and leading media outlets underscores his expertise in navigating the dynamic landscape of the education sector.
At Veranda Learning Solutions, Prasad continues to bring his wealth of experience and insights to drive impactful communication strategies, further solidifying the company's position as a key player in the education space.
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