Brands responding to tragedy — the case of Kobe Bryant
Late last month, basketball icon Kobe Bryant lost his life in a helicopter crash, along with that of...
February 17,2020 READ MORE
Absolutely Brands
The best ad campaigns from the last decade: Part II
My piece last week was the first in this two-part series on the best ad campaigns from the...
February 10,2020 READ MORE
The best ad campaigns from the last decade: Part I
We’re just about getting into the groove of this new decade, and publications are replete with ‘the-decade-gone-by’ lists....
February 03,2020 READ MORE
Make your annual report the best story your brand has ever told!
A lot of us in this business have come by a particular quote — the best marketing doesn’t...
January 27,2020 READ MORE
The power of music in marketing
We all love music — whether it’s Adele or A.R. Rahman, music is a universal language that triggers...
January 20,2020 READ MORE
The art of leaving an impact
Think about how many brands you engage with on a daily basis — from the moment you open...
January 13,2020 READ MORE
Challenge the status quo, with care. Be contrarian with a cause.
All of us love ideas that are outrageously unconventional — though probably not the first time we hear...
January 06,2020 READ MORE
Cut through the noise with comics!
There’s one thing I always say — that a compelling story is the most powerful tool any brand...
December 16,2019 READ MORE
Embrace the unthinkable — write your brand obituary today
Have you ever thought of what people would say about your brand if it were no longer around...
December 09,2019 READ MORE
A great video — the mantra for successful brand marketing
Any brand worth its salt knows that video has to be part of its marketing strategy. Why? Simply...
December 02,2019 READ MORE
Brand building and lead gen — separate or simultaneous?
Talk to any marketing purist, and they’d all tell you the same thing — that brand building and...
November 25,2019 READ MORE
Infographics in a nutshell
When I use the term ‘infographics’, I’m certain almost everyone knows what I’m talking about. Just in case...
November 18,2019 READ MORE