Reputation and Marketing: two sides of the same coin!
Public Relations and Marketing are often thought of as two sides of the same coin – they both...
July 11,2017 READ MORE
Features
Can organisations market good reputation?
When you consider corporate “reputation” there are some questions that surface. What is the reputation of your organisation...
July 04,2017 READ MORE
Designing a Newsletter
Newsletters are generally published periodically, to give information and to keep the connect intact. The content of a...
June 27,2017 READ MORE
The new mantra should be measurement and value
Based in Hong Kong, Charles Lankester, EVP Global Reputation & Risk Management, Ruder Finn is a global marketing...
June 20,2017 READ MORE
Letters to the editor – a good PR tool
It may not strike you immediately, but a letter to the editor can make a powerful impact in...
June 13,2017 READ MORE
Power messaging refines communications strategy
The message is ‘king’ in Public Relations. And, PR messaging depends on clear communication. Powerful messaging refines your...
June 07,2017 READ MORE
Blogs: creating corporate reputation that’s ‘real’
What sets a blog apart is the personal tone, providing a unique, personal way to communicate. And, what...
May 30,2017 READ MORE
A rendezvous with Guillaume Herbette
In April we spent a few days in Bangalore. We were there mainly for the Reputation Today Conclave...
May 18,2017 READ MORE
Earned media or paid media?
Look at Public Relations today – it is changing quickly. Anyone can be an influencer nowadays, especially with...
May 17,2017 READ MORE
Managing negative PR
Have you ever experienced public criticism or a PR disaster? Business owners should always be prepared to deal...
May 09,2017 READ MORE
Internal communication influences corporate culture
Communication is one area that business leaders should attach great importance to. When we generally talk about communication,...
May 04,2017 READ MORE
Reputation Today 30 Top Corporate Communication Teams in India – 2017
There are over a thousand companies in India that have a communications leader. This is a back-of-the-envelope estimate....
May 02,2017 READ MORE