The Fulcrum Awards Management announces its finalists for 2017. The shortlist was arrived at, after day-long deliberations by an esteemed jury of 18 communication professionals. The process has been reviewed by PwC – a first in the history of PR Awards. The shortlist is announced for 11 sub-categories in Technique Awards and six sub-categories in the Special Awards. The winners will be announced for Individual and Lifetime Achievement awards at the Awards night.
The shortlisted entries will compete for Gold, Silver and Bronze in each of the 11 sub-categories of the Technique Awards. There will be only one winner each in the Special and Individual Award categories.
The winners will be announced at the gala awards night on September 16th, 2017 at Hotel Fairmont, Jaipur. The Fulcrum Awards will take place post the conclusion of PRAXIS 2017.
To be part of this event and to celebrate and honour the excellence in communications, you can book your seat for the awards night at http://bit.ly/Fulcrum2017
All who register to PRAXIS 2017 get access to the awards night at no extra cost.
| Technique Category | |||
| Awards Category | Campaign Title | Entrant Name | Partner Organisation |
| Best Use Of Content | #TeaForTrump | ARM Digital | Tea-a-Me Teas |
| ‘It Starts With You’ A culture change programme | Avian Media | Anheuser-Busch InBev (AB InBev) | |
| Putting Canola Oil in Every Indian Kitchen | Edelman India | Canola Council of Canada | |
| Creating A Human Face | Flipkart | ||
| Building Bitcoin – “Bit-by-Bit” | Value 360 Communications | Unocoin | |
| Best Use Of Creativity & Innovation | Saffola Masala Oats BreakUpWithJunk | 20:20 MSL | Marico |
| UnHungry India – A Beginning | Adfactors PR | Godrej Appliances | |
| Bringing Back the charm of flying | Avian Media | Vistara | |
| #CrossTheLine | Genesis Burson-Marsteller | Star Sports | |
| Hunting down Fraudsters with Experian HUNTERTM | Weber Shandwick | Experian India | |
| Best Use Of Event | Saffolalife #SmallStepsToHealthyHeart | 20:20 MSL | Marico |
| Love Digital in the times of Demonetisation | Adfactors PR | ICICI Bank | |
| #Daywithasaathi | Cohn & Wolfe Six Degrees | Google India | |
| Lakme Fashion Week Winter Festive 2016 | Edelman India | Unilever | |
| Big Billion Days 2016 | Flipkart | ||
| Best Use Of Digital | #TeaforTrump | ARM Digital | Tea-a-Me Teas |
| Khul Ke Jiyo Ghar Ke Baahar! | Godrej | Godrej | |
| Flipkart Seller Community Conceptualisation and Build | MSLGROUP India | Flipkart | |
| Paytm Blog | Paytm | ||
| Get Angry! | Viacom18 Media | ||
| Best Use Of Integrated Communications | Elephants can fly | Adfactors PR | Government of Jharkhand |
| Back To Work with Medela | Genesis Burson Marsteller | Medela India | |
| Change is Here | MSLGROUP India | Saifee Burhani Upliftment Trust | |
| SAP enables India Inc. become GST-ready | SAP India | ||
| PaytmKaro Changing the way India makes payments | Value 360 Communications | Paytm | |
| Best Use Of Public Affairs | Elephants can fly | Adfactors PR | Government of Jharkhand |
| Breaking Barriers to Open Skies | Avian Media | Vistara | |
| Blazing a New Trail in Tobacco Control: The DDC Model | MD Niche Media Consultants | Campaign For Tobacco Free Kids | |
| Sankalp India’s Journey Towards a Healthier Future | S.P.A.G. | Partnership To Fight Chronic Diseases | |
| Safety Sensitization Campaign with Employees Customers &Community | The TATA Power Company | ||
| Best Management of Crisis | State Bank of India : Braving the tsunami of demonetization | Adfactors PR | State Bank of India |
| Saving Cloud Telephony | Value 360 Communications | Knowlarity | |
| Best Use Of Internal Communications | Learn VPO, Live VPO, Love VPO | Avian Media | Anheuser-Busch InBev (AB InBev) |
| Reignite Flipkart | Flipkart | ||
| Studio 34 – What’s the buzz? | Flipkart | ||
| With You Non-Stop | TATA Power Delhi Distribution | ||
| DONT GO RED – Maintaining Integrity at Viacom18 | Viacom18 Media | ||
| Best New Product Launch | Baby Dove – Trust Your Way | Edelman India | Hindustan Unilever |
| #MakeMusicSocial | Genesis Burson Marsteller | Logitech Electronic India | |
| Launch of Goodknight Fabric Roll On | Godrej | ||
| Different Creates Better | Text100 | Lenovo India | |
| Rooting for Rooter | Value 360 Communications | Rooter | |
| Best Use Of Media Relations | Know Your Banking Rights | Adfactors PR | The Banking Codes and Standards Board of India (BCSBI) |
| Elephants can fly | Adfactors PR | Government of Jharkhand | |
| Dream BIG with Ola | Adfactors PR | OLA | |
| Vivo Himalayan Escapade | Perfect Relations -Accord PR | Vivo Mobiles | |
| Bringing half a billion Indians To Mainstream Economy | Value 360 Communications | Paytm | |
| Best CSR Campaign | Because educating a girl will change the society | Adfactors PR | Godrej & Boyce |
| EMBED (Elimination of Mosquito Borne Endemic Diseases) | Godrej | Godrej Consumer Products | |
| Sparkling Eyes Program – Titan Eyeplus | Rediffusion Edelman | Titan | |
| Chakachak Mumbai – Aao Zindagi Chamkayein | Viacom18 Media | ||
| YES! I am the CHANGE | Yes Foundation | ||
| Special Awards | |
| Awards Category | Participant Name |
| In House Team of the year – Mid-size | Infosys |
| Motilal Oswal Financial Services | |
| Oracle India | |
| OYO | |
| Paytm | |
| In House Team of the year – Large | Flipkart |
| Ford India | |
| Godrej Industries | |
| Tesco Bengaluru | |
| Viacom18 | |
| PR consultancy of the year – Emerging | Ideosphere Consulting |
| Kaizzen Communications | |
| Media Mantra | |
| Wordswork | |
| PR consultancy of the year – Mid Size | Fuzion PR |
| S.P.A.G. | |
| PR consultancy of the year – Large | Avian Media |
| Value 360 Communications | |
| PR consultancy of the year – Giant | Adfactors PR |
| Edelman India | |
| Genesis Burson-Marsteller | |
| MSLGROUP India | |
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