The Fulcrum Awards 2017 Shortlists Announced

The Fulcrum Awards Management announces its finalists for 2017. The shortlist was arrived at, after day-long deliberations by an esteemed jury of 18 communication professionals. The process has been reviewed by PwC – a first in the history of PR Awards. The shortlist is announced for 11 sub-categories in Technique Awards and six sub-categories in the Special Awards. The winners will be announced for Individual and Lifetime Achievement awards at the Awards night.

The shortlisted entries will compete for Gold, Silver and Bronze in each of the 11 sub-categories of the Technique Awards. There will be only one winner each in the Special and Individual Award categories.

The winners will be announced at the gala awards night on September 16th, 2017 at Hotel Fairmont, Jaipur. The Fulcrum Awards will take place post the conclusion of PRAXIS 2017.

To be part of this event and to celebrate and honour the excellence in communications, you can book your seat for the awards night at

All who register to PRAXIS 2017 get access to the awards night at no extra cost.

Technique Category
Awards Category Campaign Title Entrant Name Partner Organisation
Best Use Of Content #TeaForTrump ARM Digital Tea-a-Me Teas
‘It Starts With You’ A culture change programme Avian Media Anheuser-Busch InBev (AB InBev)
Putting Canola Oil in Every Indian Kitchen Edelman India Canola Council of Canada
Creating A Human Face Flipkart
Building Bitcoin – “Bit-by-Bit” Value 360 Communications Unocoin
Best Use Of Creativity & Innovation Saffola Masala Oats BreakUpWithJunk 20:20 MSL Marico
UnHungry India – A Beginning Adfactors PR Godrej Appliances
Bringing Back the charm of flying Avian Media Vistara
#CrossTheLine Genesis Burson-Marsteller Star Sports
Hunting down Fraudsters with Experian HUNTERTM Weber Shandwick Experian India
Best Use Of Event Saffolalife #SmallStepsToHealthyHeart 20:20 MSL Marico
Love Digital in the times of Demonetisation Adfactors PR ICICI Bank
#Daywithasaathi Cohn & Wolfe Six Degrees Google India
Lakme Fashion Week Winter Festive 2016 Edelman India  Unilever
Big Billion Days 2016 Flipkart
Best Use Of Digital #TeaforTrump ARM Digital Tea-a-Me Teas
Khul Ke Jiyo Ghar Ke Baahar! Godrej Godrej
Flipkart Seller Community Conceptualisation and Build MSLGROUP India Flipkart
Paytm Blog Paytm
Get Angry! Viacom18 Media
Best Use Of Integrated Communications Elephants can fly Adfactors PR Government of Jharkhand
Back To Work with Medela Genesis Burson Marsteller Medela India
Change is Here MSLGROUP India Saifee Burhani Upliftment Trust
SAP enables India Inc. become GST-ready SAP India
PaytmKaro Changing the way India makes payments Value 360 Communications Paytm
Best Use Of Public Affairs Elephants can fly Adfactors PR Government of Jharkhand
Breaking Barriers to Open Skies Avian Media Vistara
Blazing a New Trail in Tobacco Control: The DDC Model MD Niche Media Consultants Campaign For Tobacco Free Kids
Sankalp India’s Journey Towards a Healthier Future S.P.A.G. Partnership To Fight Chronic Diseases
Safety Sensitization Campaign with Employees Customers &Community The TATA Power Company
Best Management of Crisis State Bank of India : Braving the tsunami of demonetization Adfactors PR State Bank of India
Saving Cloud Telephony Value 360 Communications Knowlarity
Best Use Of Internal Communications Learn VPO, Live VPO, Love VPO Avian Media Anheuser-Busch InBev (AB InBev)
Reignite Flipkart Flipkart
Studio 34 – What’s the buzz? Flipkart
With You Non-Stop TATA Power Delhi Distribution
DONT GO RED – Maintaining Integrity at Viacom18 Viacom18 Media
Best New Product Launch Baby Dove – Trust Your Way Edelman India Hindustan Unilever
#MakeMusicSocial Genesis Burson Marsteller Logitech Electronic India
Launch of Goodknight Fabric Roll On Godrej
Different Creates Better Text100 Lenovo India
Rooting for Rooter Value 360 Communications Rooter
Best Use Of Media Relations Know Your Banking Rights Adfactors PR The Banking Codes and Standards Board of India (BCSBI)
Elephants can fly Adfactors PR Government of Jharkhand
Dream BIG with Ola Adfactors PR OLA
Vivo Himalayan Escapade Perfect Relations -Accord PR Vivo Mobiles
Bringing half a billion Indians To Mainstream Economy Value 360 Communications Paytm
Best CSR Campaign Because educating a girl will change the society Adfactors PR Godrej & Boyce
EMBED (Elimination of Mosquito Borne Endemic Diseases) Godrej Godrej Consumer Products
Sparkling Eyes Program – Titan Eyeplus Rediffusion Edelman Titan
Chakachak Mumbai – Aao Zindagi Chamkayein Viacom18 Media
YES! I am the CHANGE Yes Foundation
Special Awards
Awards Category Participant Name
In House Team of the year – Mid-size Infosys
Motilal Oswal Financial Services
Oracle India
In House Team of the year – Large Flipkart
Ford India
Godrej Industries
Tesco Bengaluru
PR consultancy of the year – Emerging Ideosphere Consulting
Kaizzen Communications
Media Mantra
PR consultancy of the year – Mid Size Fuzion PR
PR consultancy of the year – Large Avian Media
Value 360 Communications
PR consultancy of the year – Giant Adfactors PR
Edelman India
Genesis Burson-Marsteller



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