The International Communication Consultancy Organisation (ICCO) is proud to announce its support for the Fulcrum Awards, taking place in Jaipur, India on 16th September 2017.
The Fulcrum Awards are jointly organised by the Promise Foundation – organisers of the PRAXIS conference, and PRmoment.in – a leading online magazine for PR professionals. It is also proudly supported the Public Relations Consultants Association of India (PRCAI) and the School of Communications & Reputation (SCORE).
The first edition in 2016 saw over 500 communications professionals attend the awards ceremony which celebrates India’s best in-house and consultancy PR and communications campaigns and professionals.
Winners of the Fulcrum Awards 2017 will have the opportunity to have their work showcased by ICCO in a free public access archive of best practice campaigns. Winners will also get a special entry rate into the ICCO Global Awards, where campaigns and professionals are judged by an elite panel of top international PR practitioners who will consider the excellence and effectiveness of PR work from across the world.
Charlene Corrin, General Manager of ICCO said, “We are honoured to have the opportunity to support this awards programme which celebrates the best of PR from around India, and look forward to showcasing the winning campaigns on the international stage.”
Nitin Mantri, President, ICCO Asia Pacific, said, “ICCO aims at making the Asia Pacific region the epicenter of PR best practices, ethics and knowledge. To this end, we will be providing appropriate avenues to consultancies to share case studies and campaigns from their regions. Hence, we are excited about this opportunity to support Fulcrum Awards in India. The Indian PR business has been doing some great work, and now, with ICCO’s support, this year’s winners will be able to showcase their work to a global audience, thus encouraging knowledge sharing and engagement.”
Hina Issar Huria, Director, Fulcrum Awards says, “Indian communication professionals are evolving and like any other profession they need community recognition to excel further. The Fulcrums honour men and women who are pivotal to a campaign and are the backbone of the professional community. It also rewards the best work done over the past year. This is not just another award but the only awards system of its kind which maintains separation of jury, sponsors and participants to ensure utmost transparency. The Fulcrum Awards engages with PwC India as its Process Reviewer. This partnership is a one-of-its-kind in the communications business where a ‘Big Four’ firm is on board for due diligence of the entire selection process of the awards. This will set new standards in the awards process.”
The Awards night in 2017 will take place after the culmination of PRAXIS in Jaipur on 16th September.
For more information on the Fulcrum Awards visit: www.fulcrumawards.com
The International Communications Consultancy Organisation (ICCO) is the global voice of public relations consultancies, with membership comprising national trade associations, networks, and agencies across 55 countries in Europe, Africa, Asia, the Middle East, the Americas and Australasia. Collectively these associations represent over 2,500 PR firms. ICCO’s major events include the ICCO Global Summit and the ICCO Global Awards, and ICCO is a proud sponsor of the Cannes Lions International Festival of Creativity and Young PR Lions. ICCO produces the World PR Report, an annual definitive study of the global public relations industry, and provides online training and qualifications across a range of levels and skill sets.