Voice Notes, Big Impact: WhatsApp Audio as the New PR Frontier
If you’ve travelled by a Mumbai local or stood in a queue at an ATM, chances are you’ve...
October 07,2025 READ MORE
Fresh Take
QR Code Karma: From Temples to Toilets, PR Goes Scannable
If the last decade of Indian advertising was about getting consumers to “click here,” the present is all...
October 01,2025 READ MORE
When Culture Beats Discounts: Brands Winning Festivals with Stories
For decades, India’s festive season has been synonymous with flashing discount banners and “lowest price ever” claims. From...
September 23,2025 READ MORE
The Meme Mandir: How Brands Turn Humor into PR
In India, memes have graduated from WhatsApp forwards to the frontlines of brand communication. What was once the...
September 16,2025 READ MORE
Filter First, Product Later: How Augmented Reality Filters Are Defining Campaigns
Filter First, Product Later: How Augmented Reality Filters Are Defining Campaigns In India’s scroll-fast, skip-ad culture, brand campaigns...
September 09,2025 READ MORE
Influencers in Uniform: Can Cops, Teachers, and Delivery Agents Be India’s New PR Faces?
The influencer game is no longer limited to glamorous Instagrammers or YouTubers with perfectly curated feeds. Increasingly, brands...
September 02,2025 READ MORE
Local Gods and Global Goals: When Religious Icons Meet Sustainable PR
In India, religion isn’t just personal—it’s public and profoundly woven into the nation’s socio-cultural fabric. It shapes our...
August 26,2025 READ MORE
The Great Indian Unboxing: How Packaging Became a PR Statement
Not long ago, it was relinquishing on the backstage role in the product journey, but today packaging is...
August 19,2025 READ MORE
Billboard to Billboard Challenge: The Rise of Competitive Outdoor PR in India
Once the ubiquitous backdrop of Indian cityscapes, billboards have undergone a dramatic reinvention. From static messaging to sassy...
August 12,2025 READ MORE
From Dahi Handi to Drag Shows: How Indian Brands are Embracing Diverse Subcultures
In a nation as vibrant as ours, culture can’t just be the backdrop—it must be the main event....
August 05,2025 READ MORE
Dabbawala X Dabba = Desi PR Gold
In a city defined by its chaos and clockwork, the Mumbai dabbawala stands tall as a symbol of...
July 29,2025 READ MORE
Queue-tainment
Please stand in line.” It’s one of the most familiar phrases in the Indian lexicon—almost a rite of...
July 22,2025 READ MORE