LOL is the New ROI: Why Indian PR Can’t Ignore Stand-Up Comics
Humour has always been a powerful communication tool, making messages more memorable and relatable. In India, the rise...
November 04,2025 READ MORE
Fresh Take
From Saree Drapes to Streetwear: The Fashion Collab Era of PR
Walk into any metro city mall in India today, and you’ll see a fascinating trend: traditional textiles meeting...
October 28,2025 READ MORE
PR in the Age of Google Reviews: Can Brands Spin the Stars?
Walk into any café in Delhi, Mumbai, or Bengaluru, and the first thing people do isn’t scan the...
October 23,2025 READ MORE
K-drama to Kollywood: The New Cultural Crossovers in Indian PR
How many of you have children or youngsters at home who listen to Korean music, are ardent fans...
October 14,2025 READ MORE
Voice Notes, Big Impact: WhatsApp Audio as the New PR Frontier
If you’ve travelled by a Mumbai local or stood in a queue at an ATM, chances are you’ve...
October 07,2025 READ MORE
QR Code Karma: From Temples to Toilets, PR Goes Scannable
If the last decade of Indian advertising was about getting consumers to “click here,” the present is all...
October 01,2025 READ MORE
When Culture Beats Discounts: Brands Winning Festivals with Stories
For decades, India’s festive season has been synonymous with flashing discount banners and “lowest price ever” claims. From...
September 23,2025 READ MORE
The Meme Mandir: How Brands Turn Humor into PR
In India, memes have graduated from WhatsApp forwards to the frontlines of brand communication. What was once the...
September 16,2025 READ MORE
Filter First, Product Later: How Augmented Reality Filters Are Defining Campaigns
Filter First, Product Later: How Augmented Reality Filters Are Defining Campaigns In India’s scroll-fast, skip-ad culture, brand campaigns...
September 09,2025 READ MORE
Influencers in Uniform: Can Cops, Teachers, and Delivery Agents Be India’s New PR Faces?
The influencer game is no longer limited to glamorous Instagrammers or YouTubers with perfectly curated feeds. Increasingly, brands...
September 02,2025 READ MORE
Local Gods and Global Goals: When Religious Icons Meet Sustainable PR
In India, religion isn’t just personal—it’s public and profoundly woven into the nation’s socio-cultural fabric. It shapes our...
August 26,2025 READ MORE
The Great Indian Unboxing: How Packaging Became a PR Statement
Not long ago, it was relinquishing on the backstage role in the product journey, but today packaging is...
August 19,2025 READ MORE