From Memo to Meme: The Evolution of Storytelling in Corporate Communications
In the age of 5-second skips and infinite scrolls, storytelling in corporate communications isn’t dead, it’s simply dressed...
April 24,2025 READ MORE
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The Role of Communications in the Infrastructure Sector
Infrastructure is the quiet backbone of thriving communities. Roads, bridges, water systems, energy grids, and public transit networks...
April 23,2025 READ MORE
My Name in the Newspaper
There could be several reasons for individuals and organisations being keen on editorial coverage. Trust and awareness remain...
April 16,2025 READ MORE
Your Time Starts Now
Amitabh Bachchan once said to me, “Your time starts now.” Those words stuck. They weren’t just a nudge...
April 10,2025 READ MORE
A Good PR Story is Infinitely More Effective Than a Front-Page Ad
In today’s hyper-connected, content-saturated world, the rules of influence have drastically changed. While advertisements still have their place,...
April 09,2025 READ MORE
The Winning Formula: 52 Ways To Change Your Life
Recently, I had the opportunity to attend a session by the incredible KJ Alphons at REPRISE, and I...
April 08,2025 READ MORE
Evolving PR: How Value-Driven Strategies Are Replacing Volume
In the earlier days of Public Relations (PR), success was often measured by the sheer volume of media...
April 04,2025 READ MORE
Beyond Borders: The Global Impact of Indian Health Tech Innovation
India’s healthcare technology sector has emerged as a transformative force on the global stage, seamlessly blending innovation with...
April 03,2025 READ MORE
Heathrow’s Blackout: A Crisis of Power, Planning and Public Trust?
London Heathrow Airport’s LinkedIn page declares: “There’s no place like Heathrow. We are Europe’s largest airport and the...
April 02,2025 READ MORE
Unleashing Potential: Where Partnerships Meet Purpose
Where innovation meets inclusion, magic happens. Just ask Mays Ahmed, whose fingers traced the contours of a photograph...
March 31,2025 READ MORE
How AI’s rewriting Bollywood: The PR and marketing mash-up you didn’t see coming
Let me throw a question your way: What’s the secret sauce behind Bollywood’s ability to keep millions hooked?...
March 27,2025 READ MORE
When PR Meets Marketing: Stories And Strategies That Spark Together
In today’s dynamic landscape of communication, the lines between PR and marketing have blurred, forming a potent amalgamation...
March 27,2025 READ MORE