The Edge We’re Too Conventional to See: Neurodivergent Thinking in Communications
“Neurodiversity” appears in most industry DEI statements, yet we’ve learned to talk about inclusion while missing what it...
May 12,2025 READ MORE
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Mastering Multi-Market Campaigns: A ‘Glocal’ Approach to Success
Brands need to communicate across diverse geographies and audiences, and creating a successful multi-market campaign requires much more...
May 08,2025 READ MORE
Feel First, Communicate Later: The Emotional Core of Public Relations
In the high-energy, ever-evolving world of Public Relations (PR), success isn’t measured by mere attendance or a checked-off...
May 08,2025 READ MORE
Why AI is now the kingmaker in Bollywood PR
For decades, the formula was simple — create hype, stir curiosity, land headlines, repeat. If your story could...
May 07,2025 READ MORE
Decoding PR and Image tactics of Indian Celebrities
In the dynamic landscape of Indian entertainment and sports, a carefully crafted public relations (PR) and image-building strategy...
May 05,2025 READ MORE
Five Public Relations Lessons To Learn From Superman
When it comes to public relations, the goal is often to build an iconic, indestructible image — one...
May 01,2025 READ MORE
Star Power and Storytelling: Navigating the Celebrity Endorsement Game in India
Cricket and Bollywood are often described as religions in India, deeply ingrained in the country’s cultural fabric. Recognising...
April 28,2025 READ MORE
From Memo to Meme: The Evolution of Storytelling in Corporate Communications
In the age of 5-second skips and infinite scrolls, storytelling in corporate communications isn’t dead, it’s simply dressed...
April 24,2025 READ MORE
The Role of Communications in the Infrastructure Sector
Infrastructure is the quiet backbone of thriving communities. Roads, bridges, water systems, energy grids, and public transit networks...
April 23,2025 READ MORE
My Name in the Newspaper
There could be several reasons for individuals and organisations being keen on editorial coverage. Trust and awareness remain...
April 16,2025 READ MORE
Your Time Starts Now
Amitabh Bachchan once said to me, “Your time starts now.” Those words stuck. They weren’t just a nudge...
April 10,2025 READ MORE
A Good PR Story is Infinitely More Effective Than a Front-Page Ad
In today’s hyper-connected, content-saturated world, the rules of influence have drastically changed. While advertisements still have their place,...
April 09,2025 READ MORE