Understanding the Subtle Differences Between B2B and B2C PR
When discussing whether PR strategies differ between B2B and B2C brands, the answer is nuanced—both yes and no....
May 21,2025 READ MORE
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Media Monitoring as a Hobby
In year 2000, when I started my career as a PR professional, media monitoring used to be done...
May 19,2025 READ MORE
Family and Dhanda – A to Z of Succession Planning for Founders and Successors
Recently, I had the opportunity to attend a keynote by Dr. Srinath Sridharan at the Assembly Retreat in...
May 15,2025 READ MORE
From Algorithms to Audiences: How AI is Reshaping Consumer Targeting in 2025
In a world where consumer interest is the money of the moment, artificial intelligence isn’t just back-end tech,...
May 15,2025 READ MORE
How to become the most famous publicist in India
Imagine standing at the centre of India’s buzzing media world, orchestrating the stories that shape public perception, commanding...
May 15,2025 READ MORE
The Edge We’re Too Conventional to See: Neurodivergent Thinking in Communications
“Neurodiversity” appears in most industry DEI statements, yet we’ve learned to talk about inclusion while missing what it...
May 12,2025 READ MORE
Mastering Multi-Market Campaigns: A ‘Glocal’ Approach to Success
Brands need to communicate across diverse geographies and audiences, and creating a successful multi-market campaign requires much more...
May 08,2025 READ MORE
Feel First, Communicate Later: The Emotional Core of Public Relations
In the high-energy, ever-evolving world of Public Relations (PR), success isn’t measured by mere attendance or a checked-off...
May 08,2025 READ MORE
Why AI is now the kingmaker in Bollywood PR
For decades, the formula was simple — create hype, stir curiosity, land headlines, repeat. If your story could...
May 07,2025 READ MORE
Decoding PR and Image tactics of Indian Celebrities
In the dynamic landscape of Indian entertainment and sports, a carefully crafted public relations (PR) and image-building strategy...
May 05,2025 READ MORE
Five Public Relations Lessons To Learn From Superman
When it comes to public relations, the goal is often to build an iconic, indestructible image — one...
May 01,2025 READ MORE
Star Power and Storytelling: Navigating the Celebrity Endorsement Game in India
Cricket and Bollywood are often described as religions in India, deeply ingrained in the country’s cultural fabric. Recognising...
April 28,2025 READ MORE