Why Modern PR Is About More Than Just Media Coverage
For a long time, public relations was largely viewed as a means to an end — specifically, gaining...
June 05,2025 READ MORE
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How Crowdfunding Builds True Loyalty & Turns One-Time Donors Into Long-term Supporters
Over the past decade or so, crowdfunding has reshaped how individuals and organisations raise funds for causes that...
June 05,2025 READ MORE
Lilliput Land
I had the opportunity to attend another fascinating keynote at the recently concluded Assembly retreat in Bekal. This...
June 04,2025 READ MORE
How A PR Fallout Became A Marketing Opportunity
Brands are increasingly leveraging viral controversies to realign values, boost relevance, and strengthen reputation through timely, strategic messaging....
June 04,2025 READ MORE
Shine – Stories And Insights From India’s Public Relations Builders
Shine is a delightful, insightful, and at times unexpectedly emotional journey through the lives of thirty PR professionals...
June 02,2025 READ MORE
How Public Relations Helps IPL Teams Grow
The Indian Premier League (IPL) is one of the largest cricket competitions in the world. It’s not only...
May 30,2025 READ MORE
Crisis Is Not a Campaign – Brand Communication During Geopolitical Uncertainty
Let me say this upfront—some moments in the world demand quiet strength, not clever messaging. As communication professionals,...
May 28,2025 READ MORE
Looking Back and Ahead on World Marketing Day 2025
World Marketing Day is today, May 27. It’s a day to think about how marketing has changed businesses,...
May 26,2025 READ MORE
Crisis Communication In The Age Of Misinformation
In today’s hyper connected world, where social media platforms serve as both megaphones and magnifying glasses, misinformation spreads...
May 26,2025 READ MORE
Luxury PR in the age of New Media
The essence of survival of luxury brands over decades, even centuries lie in their mythic value. It is...
May 22,2025 READ MORE
Understanding the Subtle Differences Between B2B and B2C PR
When discussing whether PR strategies differ between B2B and B2C brands, the answer is nuanced—both yes and no....
May 21,2025 READ MORE
Media Monitoring as a Hobby
In year 2000, when I started my career as a PR professional, media monitoring used to be done...
May 19,2025 READ MORE