Why AI is now the kingmaker in Bollywood PR
For decades, the formula was simple — create hype, stir curiosity, land headlines, repeat. If your story could...
May 07,2025 READ MORE
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Decoding PR and Image tactics of Indian Celebrities
In the dynamic landscape of Indian entertainment and sports, a carefully crafted public relations (PR) and image-building strategy...
May 05,2025 READ MORE
Five Public Relations Lessons To Learn From Superman
When it comes to public relations, the goal is often to build an iconic, indestructible image — one...
May 01,2025 READ MORE
Star Power and Storytelling: Navigating the Celebrity Endorsement Game in India
Cricket and Bollywood are often described as religions in India, deeply ingrained in the country’s cultural fabric. Recognising...
April 28,2025 READ MORE
From Memo to Meme: The Evolution of Storytelling in Corporate Communications
In the age of 5-second skips and infinite scrolls, storytelling in corporate communications isn’t dead, it’s simply dressed...
April 24,2025 READ MORE
The Role of Communications in the Infrastructure Sector
Infrastructure is the quiet backbone of thriving communities. Roads, bridges, water systems, energy grids, and public transit networks...
April 23,2025 READ MORE
My Name in the Newspaper
There could be several reasons for individuals and organisations being keen on editorial coverage. Trust and awareness remain...
April 16,2025 READ MORE
Your Time Starts Now
Amitabh Bachchan once said to me, “Your time starts now.” Those words stuck. They weren’t just a nudge...
April 10,2025 READ MORE
A Good PR Story is Infinitely More Effective Than a Front-Page Ad
In today’s hyper-connected, content-saturated world, the rules of influence have drastically changed. While advertisements still have their place,...
April 09,2025 READ MORE
The Winning Formula: 52 Ways To Change Your Life
Recently, I had the opportunity to attend a session by the incredible KJ Alphons at REPRISE, and I...
April 08,2025 READ MORE
Evolving PR: How Value-Driven Strategies Are Replacing Volume
In the earlier days of Public Relations (PR), success was often measured by the sheer volume of media...
April 04,2025 READ MORE
Beyond Borders: The Global Impact of Indian Health Tech Innovation
India’s healthcare technology sector has emerged as a transformative force on the global stage, seamlessly blending innovation with...
April 03,2025 READ MORE