The Winning Formula: 52 Ways To Change Your Life
Recently, I had the opportunity to attend a session by the incredible KJ Alphons at REPRISE, and I...
April 08,2025 READ MORE
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Evolving PR: How Value-Driven Strategies Are Replacing Volume
In the earlier days of Public Relations (PR), success was often measured by the sheer volume of media...
April 04,2025 READ MORE
Beyond Borders: The Global Impact of Indian Health Tech Innovation
India’s healthcare technology sector has emerged as a transformative force on the global stage, seamlessly blending innovation with...
April 03,2025 READ MORE
Heathrow’s Blackout: A Crisis of Power, Planning and Public Trust?
London Heathrow Airport’s LinkedIn page declares: “There’s no place like Heathrow. We are Europe’s largest airport and the...
April 02,2025 READ MORE
Unleashing Potential: Where Partnerships Meet Purpose
Where innovation meets inclusion, magic happens. Just ask Mays Ahmed, whose fingers traced the contours of a photograph...
March 31,2025 READ MORE
How AI’s rewriting Bollywood: The PR and marketing mash-up you didn’t see coming
Let me throw a question your way: What’s the secret sauce behind Bollywood’s ability to keep millions hooked?...
March 27,2025 READ MORE
When PR Meets Marketing: Stories And Strategies That Spark Together
In today’s dynamic landscape of communication, the lines between PR and marketing have blurred, forming a potent amalgamation...
March 27,2025 READ MORE
Handling Internal Conflicts in PR Teams: A Guide for Team Leaders
In the dynamic arena of public relations, effective teamwork is crucial for achieving success. However, challenges can emerge...
March 27,2025 READ MORE
Why a Moment Can’t Replace a Movement
We are at the tail end of what has become popularly known as “Women’s Month.” Another March, another...
March 26,2025 READ MORE
Dizygotic Twins: A Fiction of Facts
Even before you start reading this book by Abhishek Chatterjee (a voice artist), what intrigues you about it...
March 19,2025 READ MORE
How Event Marketing Is Shaping the Future of Consumer Behavior
Event marketing is becoming increasingly influential in shaping the future of consumer behavior by fostering deeper connections between...
March 13,2025 READ MORE
Why Are We Still Calling PR a “Women’s Profession”?
After 14 years in the trenches of PR, corporate communications and Journalism, I’ve heard it all. “Oh, PR?...
March 12,2025 READ MORE