My Name in the Newspaper
There could be several reasons for individuals and organisations being keen on editorial coverage. Trust and awareness remain...
April 16,2025 READ MORE
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Your Time Starts Now
Amitabh Bachchan once said to me, “Your time starts now.” Those words stuck. They weren’t just a nudge...
April 10,2025 READ MORE
A Good PR Story is Infinitely More Effective Than a Front-Page Ad
In today’s hyper-connected, content-saturated world, the rules of influence have drastically changed. While advertisements still have their place,...
April 09,2025 READ MORE
The Winning Formula: 52 Ways To Change Your Life
Recently, I had the opportunity to attend a session by the incredible KJ Alphons at REPRISE, and I...
April 08,2025 READ MORE
Evolving PR: How Value-Driven Strategies Are Replacing Volume
In the earlier days of Public Relations (PR), success was often measured by the sheer volume of media...
April 04,2025 READ MORE
Beyond Borders: The Global Impact of Indian Health Tech Innovation
India’s healthcare technology sector has emerged as a transformative force on the global stage, seamlessly blending innovation with...
April 03,2025 READ MORE
Heathrow’s Blackout: A Crisis of Power, Planning and Public Trust?
London Heathrow Airport’s LinkedIn page declares: “There’s no place like Heathrow. We are Europe’s largest airport and the...
April 02,2025 READ MORE
Unleashing Potential: Where Partnerships Meet Purpose
Where innovation meets inclusion, magic happens. Just ask Mays Ahmed, whose fingers traced the contours of a photograph...
March 31,2025 READ MORE
How AI’s rewriting Bollywood: The PR and marketing mash-up you didn’t see coming
Let me throw a question your way: What’s the secret sauce behind Bollywood’s ability to keep millions hooked?...
March 27,2025 READ MORE
When PR Meets Marketing: Stories And Strategies That Spark Together
In today’s dynamic landscape of communication, the lines between PR and marketing have blurred, forming a potent amalgamation...
March 27,2025 READ MORE
Handling Internal Conflicts in PR Teams: A Guide for Team Leaders
In the dynamic arena of public relations, effective teamwork is crucial for achieving success. However, challenges can emerge...
March 27,2025 READ MORE
Why a Moment Can’t Replace a Movement
We are at the tail end of what has become popularly known as “Women’s Month.” Another March, another...
March 26,2025 READ MORE