Digital marketing continues to evolve at breakneck pace. As emerging technologies reshape consumer experiences, they open new opportunities for businesses to engage and convert customers.
Sharing my observations on top 10 tech trends set to define marketing over the next few years and a crisp note on how brands can work with them better.
- Artificial Intelligence – This of course is first in my list, considering the pace at which it is shooting through the roof. AI is transitioning marketing from intuition to predictive insights. Machine learning applied to structured and unstructured data powers use cases like programmatic ad targeting, content personalisation and predictive lead scoring. Brands must focus on retaining talent and partnerships to harness AI effectively.
- Ethical Tech – Since I talk about AI, its potential threats on data privacy must be talked about. Hence this point is the next. As public scrutiny grows over data privacy and algorithmic bias, ethical use of technology will be imperative. Brands must embed privacy and transparency centrally into customer experiences.
- Augmented and Virtual Reality – It has been a while that its potential has been applied in various ways across industries. AR/VR takes experiential marketing to new immersive heights. From virtual storefronts to product demos, these techs grab attention and drive conversions. Marketers must craft engaging use cases aligned to business goals vs novelty gimmicks.
- Connected Devices – The Internet of Things with smart products spanning homes, cars and wearables provides personalised touchpoints to engage consumers contextually through their daily journeys. Marketers need to find creative ways to add value and build loyalty across devices.
- Voice Tech – Pervasive smart speakers and voice assistants like Alexa are changing search and buying behaviours. Brands need optimised audio content and voice app strategies with seamless customer experiences to capitalise on this shift.
- 5G – Lightning fast 5G networks will accelerate adoption of bandwidth-heavy mobile apps and video among consumers. Marketers need an optimised mobile-first, video content strategy to stand out on always-connected devices.
- Advanced Analytics – Granular behavioural tracking, predictive modeling and attribution analysis will enable precise audience targeting and campaign optimisation. Marketers need to focus on analytics talent and tools to unlock these insights.
- CDPs – This will keep evolving as maybe the underdog. Look at it from this way –imagine a world without CDPs or when we did not have such a technology maybe 20 years back. Customer data platforms that unify disparate data sources will facilitate contextually relevant omnichannel experiences. Marketers should evaluate options and execute a CDP strategy.
- Automation – Intelligent workflow automation across the marketing stack will boost productivity. Marketers need to identify process inefficiencies and pilot test automation tools.
- Blockchain – This is something that seems to have mixed views on how its going to evolve…or not evolve. The decentralised blockchain distributed ledger technology brings transparency. It can help combat ad fraud, enable smart contracts and micro-target loyalty incentives. Marketers should explore its applications to drive efficiency, transparency and engagement.
The pace of emerging tech will only accelerate. Agility, vision and continuous learning will help marketers harness it to engage customers in more meaningful ways.
The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.
Dr. Ankoor Dasguupta, President’s Select Member of Leaders Excellence [MLE] at Harvard Square, is a prominent figure in the industry, serves as a mentor, advisor, and speaker at the Indian Institute of Film Training & Digital Marketing (IFTDM). Holding a significant role on the Advisory Board of the Marketing Department at ISBR Business School, Ankoor is also on the Advisory Board of Global Mathematics & Mathematics Olympiad Graded Assessment Test with Competition. Ankoor is also an empanelled Speaker at SpeakIn which also runs the Indian Speaker Bureau.
Extending beyond academia; Ankoor has been honoured with the "CIRCLE OF EXCELLENCE 2024" award by Passion Vista and recognized as the "MAN OF EXCELLENCE, 2024" by the prestigious Indian Achievers' Award. Additionally, he received the "LEADER 2.0 AWARD, 2023" from adgully and was named a "DIGITAL KAIZEN LEADER by DigiAdCon 2024”, Dr. Dasguupta's contributions to the field of marketing are widely acclaimed, marking him as an inspiring thought leader in his domain. Ankoor is also a member of IMA India’s CMO Forum.
Most recently Dr. Dasguupta has been selected and felicitated with the national level award -Dr. A.P.J Abdul Kalam Inspiration Award 2024 in the category Youth Icon of the Year.
Dr. Dasguupta is a key member of the esteemed International CMO Council and keeps delivering lectures at top Business Schools and also colleges at University of Delhi. As an industry expert, Ankoor has also been a member of the interview panel at MICA for their PGP Group Exercise & Personal Interview PI process for PGDM-C/PGDM selection for two consecutive years. Dr. Dasguupta is also on the Advisory Board of the Marketing Department at ISBR Business School, Bangalore. Recognized by DMA Asia as a marketing Ace, Dr. Dasguupta is a LinkedIn Top Voice, advocate of social impact, driven by kaizen, Ankoor believes in the power of Energy and Energize
Dr. Ankoor is practicing his PCC (Level 2) coaching from the gold standard International Coaching Federation [ICF]. He is a people's person and has worked across functions in senior leadership positions in marketing, advertising, media & communication with a pedigree of 24 years and ongoing exciting journey. Trained from Dale Carnegie in Mentoring to Develop Talent, Ankoor is a marketing practitioner, a coach, a knowledge manager, a team builder, a thought-leader, an avid writer with close to 100 published articles / interviews and is a Thought Leader. Dr.Ankoor wears the hat of a CMO as well. His leisure pursuits are reading, effective listening and percussion. Follow Dr. Ankoor Dasguupta on LinkedIn| https://www.linkedin.com/in/ankoordasguupta/
Extending beyond academia; Ankoor has been honoured with the "CIRCLE OF EXCELLENCE 2024" award by Passion Vista and recognized as the "MAN OF EXCELLENCE, 2024" by the prestigious Indian Achievers' Award. Additionally, he received the "LEADER 2.0 AWARD, 2023" from adgully and was named a "DIGITAL KAIZEN LEADER by DigiAdCon 2024”, Dr. Dasguupta's contributions to the field of marketing are widely acclaimed, marking him as an inspiring thought leader in his domain. Ankoor is also a member of IMA India’s CMO Forum.
Most recently Dr. Dasguupta has been selected and felicitated with the national level award -Dr. A.P.J Abdul Kalam Inspiration Award 2024 in the category Youth Icon of the Year.
Dr. Dasguupta is a key member of the esteemed International CMO Council and keeps delivering lectures at top Business Schools and also colleges at University of Delhi. As an industry expert, Ankoor has also been a member of the interview panel at MICA for their PGP Group Exercise & Personal Interview PI process for PGDM-C/PGDM selection for two consecutive years. Dr. Dasguupta is also on the Advisory Board of the Marketing Department at ISBR Business School, Bangalore. Recognized by DMA Asia as a marketing Ace, Dr. Dasguupta is a LinkedIn Top Voice, advocate of social impact, driven by kaizen, Ankoor believes in the power of Energy and Energize
Dr. Ankoor is practicing his PCC (Level 2) coaching from the gold standard International Coaching Federation [ICF]. He is a people's person and has worked across functions in senior leadership positions in marketing, advertising, media & communication with a pedigree of 24 years and ongoing exciting journey. Trained from Dale Carnegie in Mentoring to Develop Talent, Ankoor is a marketing practitioner, a coach, a knowledge manager, a team builder, a thought-leader, an avid writer with close to 100 published articles / interviews and is a Thought Leader. Dr.Ankoor wears the hat of a CMO as well. His leisure pursuits are reading, effective listening and percussion. Follow Dr. Ankoor Dasguupta on LinkedIn| https://www.linkedin.com/in/ankoordasguupta/
Be the first to comment on "Top 10 Emerging Technologies Shaping the Landscape of Digital Marketing"