Leadership Storytelling in Crisis Communication
You’re never going to kill storytelling because it’s built into the human plan. We come with it. –...
October 19,2022 READ MORE
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Public Relations in the Metaverse
Two years and numerous waves into the pandemic, most of us can identify ourselves as digital creatures reflecting...
October 19,2022 READ MORE
What The Heck Do I Do With My Life
What the heck do I do with my life? This statement sounds familiar right? A question that everyone...
October 13,2022 READ MORE
Futureproofing Public Relations through transparency & employee empowerment
There’s a sequence in the 2018 film Bohemian Rhapsody, where Freddie Mercury arrives late to a jamming session,...
October 12,2022 READ MORE
Public Relations 2.0: Top trends that’ll shape the future of PR
Public relations (PR) as a business has transformed into a well-oiled machinery that touches almost every aspect of...
October 12,2022 READ MORE
The Magic of Reassurance
Let’s face it. Every now and then communications firms do excellent work (client is delighted), good work (client...
October 06,2022 READ MORE
Crystal gazing Public Relations
With the rising importance of reputation and trust in business and a multi stakeholder environment, businesses need smart...
October 04,2022 READ MORE
Building resilience & future-proofing communication
The past two years have been nerve-racking, to say the least. While Covid-19 threatened to—and nearly did—throw us...
October 04,2022 READ MORE
Why is working 18-hours a day such a debate?
The internet exploded when one entrepreneur recently shared in a LinkedIn post that during the initial years of...
October 04,2022 READ MORE
How is PR helping Ed-Tech firms sustain after the burst of the Ed-Tech Bubble?
India’s Ed-Tech journey began with a rocky start in 2004, and it has undergone various phases of growth...
September 28,2022 READ MORE
How do we manage our Corporate and Brand reputation? Six easy rules, that I follow
Our customers, employees, investors, vendors and associates, in effect all stakeholders, are always talking about us and those...
September 28,2022 READ MORE
Five Consumer Psychology Hacks for Brand Differentiation
It’s almost 2023 and we are in an exciting phase of the corporate landscape, with newer brands emerging...
September 28,2022 READ MORE