Why is working 18-hours a day such a debate?
The internet exploded when one entrepreneur recently shared in a LinkedIn post that during the initial years of...
October 04,2022 READ MORE
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How is PR helping Ed-Tech firms sustain after the burst of the Ed-Tech Bubble?
India’s Ed-Tech journey began with a rocky start in 2004, and it has undergone various phases of growth...
September 28,2022 READ MORE
How do we manage our Corporate and Brand reputation? Six easy rules, that I follow
Our customers, employees, investors, vendors and associates, in effect all stakeholders, are always talking about us and those...
September 28,2022 READ MORE
Five Consumer Psychology Hacks for Brand Differentiation
It’s almost 2023 and we are in an exciting phase of the corporate landscape, with newer brands emerging...
September 28,2022 READ MORE
How Public Relations is helping businesses build a brand, organically!
Building a digital brand in today’s age and time demands that companies remain visible and connected with prospective...
September 21,2022 READ MORE
Tech-tonic shift: Technological disruption changing the face of the communications business
Anyone who has spent a considerable number of years in Public Relations remembers the time when press releases...
September 21,2022 READ MORE
The Strategic Importance of Marketing Communication in the MSME Sector
The extraordinary event of the COVID-19 pandemic changed the world forever. Like many other business sectors, it also...
September 15,2022 READ MORE
Public Communication is a Balancing Act in the Age of Digital Media
The evolution of digital media and hyper-fast communications has completely redefined the role and function of Public Relations....
September 14,2022 READ MORE
Integrating Technology to future proof PR
I believe the PR business has been evolving and we have been futureproofing ourselves over the years. From...
September 14,2022 READ MORE
What’s in a name?
I have lost count of how many times my name has been misspelt and mispronounced. My first name...
September 08,2022 READ MORE
Kaizen: The Japanese Method for Transforming Habits, One Small Step at a Time
I love everything about Japan! My life started to intertwine with the culture of the country as my...
September 08,2022 READ MORE
Futureproofing healthcare communications
In the last few years, as COVID-19 made its much unwelcome steps across the globe, we have seen...
September 07,2022 READ MORE