The cost of communicating the ‘Metaverse’
The cost of explaining a concept, an idea, a technology or a product for effective consumer adoption is...
November 02,2022 READ MORE
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Why CSR And Internal Communications Are Closely Aligned
A purpose in business is no longer a trend but a must. It determines the way organisations think...
November 02,2022 READ MORE
How to Build Millennial Leaders within an Organisation?
There are a lot of newer trends that are emerging in leadership and development and of these, the...
November 02,2022 READ MORE
A Journey of Enduring Partnerships – Looking back at the 30 years of Genesis BCW
“I can do things you cannot, you can do things I cannot; together we can do great things.”...
November 01,2022 READ MORE
CSR is Now the Essential Element of Brand Storytelling
Businesses and organisations with a clear social or environmental purpose are stronger when it comes to corporate communication....
October 20,2022 READ MORE
The Decision Book: Fifty Models for Strategic Thinking
I had become a great fan of mental models after I was introduced to Game Theory by my...
October 19,2022 READ MORE
Future Proofing PR
Never has there been an opportune time than now when Albert Einstein’s words resonate in all that we...
October 19,2022 READ MORE
Leadership Storytelling in Crisis Communication
You’re never going to kill storytelling because it’s built into the human plan. We come with it. –...
October 19,2022 READ MORE
Public Relations in the Metaverse
Two years and numerous waves into the pandemic, most of us can identify ourselves as digital creatures reflecting...
October 19,2022 READ MORE
What The Heck Do I Do With My Life
What the heck do I do with my life? This statement sounds familiar right? A question that everyone...
October 13,2022 READ MORE
Futureproofing Public Relations through transparency & employee empowerment
There’s a sequence in the 2018 film Bohemian Rhapsody, where Freddie Mercury arrives late to a jamming session,...
October 12,2022 READ MORE
Public Relations 2.0: Top trends that’ll shape the future of PR
Public relations (PR) as a business has transformed into a well-oiled machinery that touches almost every aspect of...
October 12,2022 READ MORE