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The allure of Public Relations has been attracting the attention of varied experts including, academicians, marketers, authors, and even movie makers. While the academic courses…

‘What they don’t teach you at Harvard’ will give you over 4,61,00,000 search results in 0.67 seconds on Google whereas type ‘What they don’t teach you at…

After attending PRAXIS for two years, this was my third experience of attending the world largest public relations and communication conference. For the first time,…

Community outreach has long been practiced by businesses to foster optimistic and shared relations between them and the society. Way back in the 1990’s, HLL…

Businesses are increasingly incorporating Public Relations as part of their growth strategy. The following article explores some questions entrepreneurs need to keep in mind on…

Year 2020 will be etched in history as a year of turmoil. Never before were the challenges so acute and the consequences as complicated. The…

SPECTRA, which is the digital avatar of PRAXIS, is probably the single most attended PR event on the planet. Over the last eight years, the…

In 2016, there was a huge public outcry, based on the assumption that false news strongly influenced the outcome of the US presidential election. Some…

When the team at Reputation Today invited me to write an article for the magazine based on my experiences and perspectives from a lifetime of…

The value of any organisation’s brand is translated through its (i) purpose, (ii) culture, and (iii) reputation. Promote Safety First The coronavirus has billions of…