Building resilience & future-proofing communication
The past two years have been nerve-racking, to say the least. While Covid-19 threatened to—and nearly did—throw us...
September 07,2022 READ MORE
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The Elements of Choice
Have you ever wondered why you chose a particular option? What made you choose that lipstick shade or...
September 02,2022 READ MORE
How has the field of public relations evolved and what does the future hold?
Change is inevitable. Due to frequent and wide-ranging changes in the world, Public Relations today is a more...
August 31,2022 READ MORE
Making Public Relations thrive, not just survive
The topic chosen for #PRAXIS9 could not have been more thought-provoking. Yet, it is brain-freezing to opine on...
August 31,2022 READ MORE
Imagine it Forward by Beth Comstock
My fourth book review Imagine it Forward comes after a long break. The author Beth Comstock has used...
August 25,2022 READ MORE
Future proofing public relations
Public Relations is a field which evolves overnight. What makes sense today may not make sense tomorrow. However,...
August 18,2022 READ MORE
Grow
This book is a must-read for all the branding and marketing folks. Whether you are just starting out...
August 18,2022 READ MORE
Striking the balance between Experience, Expertise & Enthusiasm
I started my career in Public Relations in 2011. My parents, then, struggled to understand what my job...
August 12,2022 READ MORE
Futureproofing Public Relations
Is it possible to predict future with accuracy? If yes, then we all would have mapped coronavirus disruption...
August 12,2022 READ MORE
Decoding the Art of Storytelling in the Indian Market
The article discusses the author’s take on storytelling in the Indian market. WHEN IN ROME DO AS THE...
August 10,2022 READ MORE
Bridging the Technology Paradox – Metaverse versus Universe
Globally, most business and tech media, both online and offline (read print), for the past few days are...
August 03,2022 READ MORE
On Managing Oneself- HBR’s 10 Must Reads
HBR’s 10 Must Reads paperback series is quoted as one of the most immersive for new and experienced leaders...
August 03,2022 READ MORE