How Public Relations is helping businesses build a brand, organically!
Building a digital brand in today’s age and time demands that companies remain visible and connected with prospective...
September 21,2022 READ MORE
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Tech-tonic shift: Technological disruption changing the face of the communications business
Anyone who has spent a considerable number of years in Public Relations remembers the time when press releases...
September 21,2022 READ MORE
The Strategic Importance of Marketing Communication in the MSME Sector
The extraordinary event of the COVID-19 pandemic changed the world forever. Like many other business sectors, it also...
September 15,2022 READ MORE
Public Communication is a Balancing Act in the Age of Digital Media
The evolution of digital media and hyper-fast communications has completely redefined the role and function of Public Relations....
September 14,2022 READ MORE
Integrating Technology to future proof PR
I believe the PR business has been evolving and we have been futureproofing ourselves over the years. From...
September 14,2022 READ MORE
What’s in a name?
I have lost count of how many times my name has been misspelt and mispronounced. My first name...
September 08,2022 READ MORE
Kaizen: The Japanese Method for Transforming Habits, One Small Step at a Time
I love everything about Japan! My life started to intertwine with the culture of the country as my...
September 08,2022 READ MORE
Futureproofing healthcare communications
In the last few years, as COVID-19 made its much unwelcome steps across the globe, we have seen...
September 07,2022 READ MORE
Building resilience & future-proofing communication
The past two years have been nerve-racking, to say the least. While Covid-19 threatened to—and nearly did—throw us...
September 07,2022 READ MORE
The Elements of Choice
Have you ever wondered why you chose a particular option? What made you choose that lipstick shade or...
September 02,2022 READ MORE
How has the field of public relations evolved and what does the future hold?
Change is inevitable. Due to frequent and wide-ranging changes in the world, Public Relations today is a more...
August 31,2022 READ MORE
Making Public Relations thrive, not just survive
The topic chosen for #PRAXIS9 could not have been more thought-provoking. Yet, it is brain-freezing to opine on...
August 31,2022 READ MORE