Technology in Public Relations – Importance & Impact
Organisations are modifying their business models and approach towards Public Relations (PR) and Marcomm (marketing communications). Here, technology...
June 17,2022 READ MORE
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Investment playbook of the future for corporate communications leaders
After two years of continued efforts to navigate the businesses amid pandemic impact, the focus of corporate India...
June 16,2022 READ MORE
Clients are not looking for measurement, they are looking for solutions
Every year over 300 practitioners in the field of communication measurement and public relations get together for the...
June 15,2022 READ MORE
Thinking in bets
A bad decision is always considered the one that yielded a bad result. Atleast that’s how you and...
June 15,2022 READ MORE
Building Brand Communities – How organisations succeed by creating belonging
Whether you are setting up a team, building your company’s social media presence or venturing into becoming an...
June 09,2022 READ MORE
The Meeting of Science, Superheros and Public Relations Professionals
As a young kid, I loved listening to people’s experiences in life and all their life stories. It...
June 08,2022 READ MORE
Stolen Focus – Why You Can’t Pay Attention and How to think deeply again
On an average an adult working in an office stays on one task for three minutes. A student...
June 01,2022 READ MORE
Keeping it Simple
In today’s world when brands are constantly fighting for attention and spotlight, consumers are being overwhelmed by the...
June 01,2022 READ MORE
Five things you can do to beat writer’s block
Writing is a bit like wearing clothes. Just as you have an awful dress day, you can have...
June 01,2022 READ MORE
Talking to Strangers: What We Should Know about the People We Don’t Know
I am happy to come back with my second book review after reading ‘Being the boss’. Talking to...
May 26,2022 READ MORE
Public Relations- The gears might change but the need won’t
The last two years have changed every industry drastically and public relation is no exception to that. While...
May 25,2022 READ MORE
Is Media Analytics Your Report Card or a Score Card?
The last few years witnessed an exponential growth in the demand for Media Analytics. However, sadly though, its...
May 25,2022 READ MORE