Hybrid policy: Why HR teams must balance business and employee needs
As people start slowly inching back to their offices (for the second, third or probably fourth time), HR...
February 24,2022 READ MORE
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The rise of audio as a medium in Marketing
At a time when the three seconds of a consumer’s attention is being counted as a “view” by...
February 16,2022 READ MORE
Seven strategies to insulate brands from shocks and build reputation
You reap as you sow! We have heard these five words in various contexts ranging from spiritual upliftment...
February 16,2022 READ MORE
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Last week, I was aching, and the entire time I felt exposed. Well, most of you may think...
February 16,2022 READ MORE
There is no such thing as quick PR
The world is changing fast and although breaking news keeps changing even while we sleep the fact remains...
February 09,2022 READ MORE
The Goldilocks approach to ESG and its impact
Recent years have seen a volley of climate news as well as a multitude of extreme weather events...
February 09,2022 READ MORE
The Importance of PR in PSU Communication
Public Relations has a specialised role in a public sector (PSU) communication strategy. Though the PSUs together are...
February 09,2022 READ MORE
Understand ESG & help your business make informed decisions
Why are we reading about ESG so much these days? What has triggered conversations among global leaders on...
February 02,2022 READ MORE
Is AI reshaping our media pitches?
Are you still making lemonade from the lemons? Its’ time to turn it into a martini. While last...
February 02,2022 READ MORE
The experience, data science & our daily grind
I am certain that going forward, the past two years will be probably a part of history books...
February 02,2022 READ MORE
Think before you text…
SMS and instant messaging platforms definitely have their advantages. By this, I mean getting almost real time responses...
January 27,2022 READ MORE
Why is ESG becoming a big deal?
ESG is the blanket term for sustainable and responsible business practices. It is a framework that considers environmental,...
January 27,2022 READ MORE