Metaverse, where you orchestrate your world from the living room
Remember Neo from Matrix? Or Jake Sully meandering about the ‘flying mountains’ of Pandora in Avatar? You are...
January 20,2022 READ MORE
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This New Year build good habits & break bad ones
It’s that time of the year again… when we set resolutions and break them! We all aim to...
January 13,2022 READ MORE
What should ‘ABOUT US’ ideally say about us?
“The day I understand something from ‘About us’ section of a company website, I would say, I have...
January 13,2022 READ MORE
Protecting your reputation in a post fact-check world
The Internet has created multiple revolutions in the public relations and marketing industries in just the first two...
January 08,2022 READ MORE
2022 – The year of ‘Systemic Renaissance’ for PR and Communications
Last year same time, in my year end piece on PR and communications trends, I had referred to...
December 24,2021 READ MORE
Authentic narratives and its relevance in diverse social groups
Narrative as defined in the Oxford dictionary somewhat reads as: A telling of some true or fictitious event...
December 23,2021 READ MORE
Solutions Journalism: The times they are a-changin’
The press or the news media is often billed to be the fourth estate of a democracy. Experts...
December 23,2021 READ MORE
Learning through stories: A story of Learning
In an article by Lani Peterson and Vanessa Boris at Harvard Business Publishing Corporate Learning, it has been cited that chemicals...
December 16,2021 READ MORE
Woke India or Rage India
In the past year, a slew of consumer brands have attracted the ire of netizens leading to heated...
December 16,2021 READ MORE
How ed-tech companies are taking the digital marketing route
As digital marketing redraws the rules of the game for companies and businesses, traditional and new-age businesses alike,...
December 16,2021 READ MORE
Is it time for millennials to take on the reins of leadership?
It is only off late with so much brouhaha about ‘The Great Resignation’ that I started educating myself...
December 09,2021 READ MORE
Trends that will boost PR in 2022
With a massive set back to the economy after the lockdown, every brand wants to be visible in...
December 09,2021 READ MORE