2022 – The year of ‘Systemic Renaissance’ for PR and Communications
Last year same time, in my year end piece on PR and communications trends, I had referred to...
December 24,2021 READ MORE
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Authentic narratives and its relevance in diverse social groups
Narrative as defined in the Oxford dictionary somewhat reads as: A telling of some true or fictitious event...
December 23,2021 READ MORE
Solutions Journalism: The times they are a-changin’
The press or the news media is often billed to be the fourth estate of a democracy. Experts...
December 23,2021 READ MORE
Learning through stories: A story of Learning
In an article by Lani Peterson and Vanessa Boris at Harvard Business Publishing Corporate Learning, it has been cited that chemicals...
December 16,2021 READ MORE
Woke India or Rage India
In the past year, a slew of consumer brands have attracted the ire of netizens leading to heated...
December 16,2021 READ MORE
How ed-tech companies are taking the digital marketing route
As digital marketing redraws the rules of the game for companies and businesses, traditional and new-age businesses alike,...
December 16,2021 READ MORE
Is it time for millennials to take on the reins of leadership?
It is only off late with so much brouhaha about ‘The Great Resignation’ that I started educating myself...
December 09,2021 READ MORE
Trends that will boost PR in 2022
With a massive set back to the economy after the lockdown, every brand wants to be visible in...
December 09,2021 READ MORE
Save for the rainy day; Prepare for your retirement
Let’s face it… Money helps us run our life. We need money to spend on learning, living or...
December 02,2021 READ MORE
The curious case of organisational culture
What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over...
December 02,2021 READ MORE
RIP – Sir and Madam
We all are aware of thousands of stereotypes that exist in the corporate work culture and thanks to...
November 17,2021 READ MORE
Top skills required to excel in a PR start-up
The communication business is rapidly growing. As the competition becomes fierce, it becomes vital to brand yourself original....
November 02,2021 READ MORE