Start-ups leveraging PR to build reputation
Are you a start-up founder and confused whether you need to kickstart PR? You must be getting tempted...
June 23,2021 READ MORE
Views
‘Virtual’ is quite the way to go
Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press...
June 23,2021 READ MORE
Return to office and the role of communication
It’s been nearly 15 months since the lockdown hit us all. And, it has changed our life beyond...
June 23,2021 READ MORE
The #AMEC Diaries: Notes on Measurement, Impact and the Intangible
Even as we all live and work under the shadow of the pandemic, the relevance of Communications has...
June 17,2021 READ MORE
Management paves the way for entrepreneurship
Every project is a purposive creation whose value is derived from the objective set. An entrepreneur aims to...
June 17,2021 READ MORE
How to stay PR-employable in a digitally disruptive world
Public Relations, like any other domain of work, has been shaped by a constantly evolving world. What makes...
June 16,2021 READ MORE
Instagram: The magic wand of communication and story-telling in PR
Often people don’t understand the term Public Relations (PR) as it continues to have multiple definitions and jargons...
June 16,2021 READ MORE
Hybrid model: The ideal solution for sustaining work culture during work from home
The outburst of the pandemic has indeed brought about major disruptions and transformations in our lifestyles. Be it...
June 16,2021 READ MORE
Cultivating value-based communication in the med-tech sector
The role of communications over the past decade and specially in the pandemic has seen a renewed emergence...
June 09,2021 READ MORE
Jab PR kiya toh darna kya
Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in...
June 09,2021 READ MORE
Is digital PR changing the future of the marketing landscape?
The internet is bound to take over the PR business in the future. The marketing world was already...
June 09,2021 READ MORE
Stories you must read!
My pick for this month is a very unusual genre, an autobiography of an actor – KABIR BEDI....
June 08,2021 READ MORE