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In an era of digital information overload, it is easy for the audience to miss important communications – simply, because it did not catch their…


Crisis Communications

It is critical that organisations today realise that crisis management has two very strong aspects, operations and communication. Every organisation should have a Crisis response…


Why SABERA?

Circa October 2005, CEO Helpage India, Mathew Cherian, through an interview on a popular FM channel with Simply Suparnaa said, ‘There is no media that…


Gearing up for PR of the future

PR professionals today require a broader range of skills – way more than press release writing, client management and media skills. While these will remain…





Stringing stringers along

So I happened to attend a gathering of associates in Delhi, recently. Let me explain the term ‘associates’. If you work in public relations or…