Time for traditional PR to get a digital jab
At any busy railway station across the country, one would get to hear this very familiar announcement quite...
July 21,2021 READ MORE
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Key marketing & advertising trends for 2021
Notwithstanding the shadow of Covid still hanging over the economies around the world, digitisation has become an irreversible...
July 21,2021 READ MORE
Teach yourself Marketing & PR
‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers...
July 07,2021 READ MORE
How 2020 changed Public Relations for good
The year 2020 witnessed an unprecedented disruption across industries, inducing the need to adapt, change and equip fast...
June 30,2021 READ MORE
Ways to #FuturePRoof a Communications Team
COVID-19 has disrupted sectors across the globe and most organisations have revamped their strategies to Reboot, Reinvent and...
June 30,2021 READ MORE
WFH: Success during Covid-19 and prospects
When the Covid-19 pandemic started rampaging around the world more than a year ago, very few people could...
June 24,2021 READ MORE
How strategic communication can help build your brand
Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This...
June 23,2021 READ MORE
Start-ups leveraging PR to build reputation
Are you a start-up founder and confused whether you need to kickstart PR? You must be getting tempted...
June 23,2021 READ MORE
‘Virtual’ is quite the way to go
Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press...
June 23,2021 READ MORE
Return to office and the role of communication
It’s been nearly 15 months since the lockdown hit us all. And, it has changed our life beyond...
June 23,2021 READ MORE
The #AMEC Diaries: Notes on Measurement, Impact and the Intangible
Even as we all live and work under the shadow of the pandemic, the relevance of Communications has...
June 17,2021 READ MORE
Management paves the way for entrepreneurship
Every project is a purposive creation whose value is derived from the objective set. An entrepreneur aims to...
June 17,2021 READ MORE