Cultivating value-based communication in the med-tech sector
The role of communications over the past decade and specially in the pandemic has seen a renewed emergence...
June 09,2021 READ MORE
Views
Jab PR kiya toh darna kya
Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in...
June 09,2021 READ MORE
Is digital PR changing the future of the marketing landscape?
The internet is bound to take over the PR business in the future. The marketing world was already...
June 09,2021 READ MORE
Stories you must read!
My pick for this month is a very unusual genre, an autobiography of an actor – KABIR BEDI....
June 08,2021 READ MORE
Why Measurement is Crucial to Successful PR
In the world of communications and marketing, data is now too important to ignore. And while many domains...
June 02,2021 READ MORE
The Role of PR in Brand Building
Brand building has become an inseparable element that companies cannot overlook. In today’s highly competitive market, it has...
May 27,2021 READ MORE
Creativity led PR gets a boost in the pandemic
The pandemic and its unsparing waves which have unleashed untold miseries on mankind and unprecedented challenges to industry...
May 26,2021 READ MORE
Reputation management & communication: Key factors determining success amid crisis
Reputation management has always been a crucial strategy for businesses – big and small. However, during the Covid-19...
May 20,2021 READ MORE
Corporate Communication – An influencer role
During these unsettling times, we are training ourselves to stay away from each other for survival, while vehemently...
May 19,2021 READ MORE
Stories and storytelling during lockdown
With the huge surge in new cases and a new series of lockdowns, we are now officially living...
May 12,2021 READ MORE
It’s all about the right connect
In Andhra, the word ‘waste’ is used for useless people. I have almost forgotten it, having left the...
May 06,2021 READ MORE
Digital surge and effective performance marketing
From the way people work to the way they buy their essentials, COVID 19 pandemic has brought about...
May 06,2021 READ MORE