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Whenever things do not go as we want, we either fear or try to flee the situation. And then either blame someone, or feel guilty…

 Are the new age influencers able to contribute towards fulfilling the campaign’s objective? Are they skilled enough to influence their own audience to persuade them…

My previous article was on Brand Ambassadors while this article is an extension of the same but talks about media ambassadors.  Gone are the days…

Have you heard of the Dodo? It was a huge and heavy bird that ran too slow and was caught by sailors for its meat….

The fourth Industrial Revolution is already here and most of us are swimming in oceans of information. There is so much of it all on…

While scrolling through my twitter feed, I came across a thread on millennials. Much talked about and much cringed upon topic, I felt (and being…

Authored articles traditionally, have been about motherhood statements. They present a ’30,000-feet view’ also called thought leadership, a term so misused today that I see…

Intellectuals accuse Spirituals of telling people not to use their own minds. Nothing can be farther from the truth. What is the logical mind? In…

By now I am sure everybody would have heard about the recent passing of CCD Founder, Mr. VG Siddhartha and hopefully not forgotten. I had…

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people will want to have because they may…