Why Measurement is Crucial to Successful PR
In the world of communications and marketing, data is now too important to ignore. And while many domains...
June 02,2021 READ MORE
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The Role of PR in Brand Building
Brand building has become an inseparable element that companies cannot overlook. In today’s highly competitive market, it has...
May 27,2021 READ MORE
Creativity led PR gets a boost in the pandemic
The pandemic and its unsparing waves which have unleashed untold miseries on mankind and unprecedented challenges to industry...
May 26,2021 READ MORE
Reputation management & communication: Key factors determining success amid crisis
Reputation management has always been a crucial strategy for businesses – big and small. However, during the Covid-19...
May 20,2021 READ MORE
Corporate Communication – An influencer role
During these unsettling times, we are training ourselves to stay away from each other for survival, while vehemently...
May 19,2021 READ MORE
Stories and storytelling during lockdown
With the huge surge in new cases and a new series of lockdowns, we are now officially living...
May 12,2021 READ MORE
It’s all about the right connect
In Andhra, the word ‘waste’ is used for useless people. I have almost forgotten it, having left the...
May 06,2021 READ MORE
Digital surge and effective performance marketing
From the way people work to the way they buy their essentials, COVID 19 pandemic has brought about...
May 06,2021 READ MORE
How to put together an effective PR strategy?
Some of you may have read my review last month of Shiv Shivakumar’s debut book ‘The Right Choice’....
May 05,2021 READ MORE
Winning the Corona War: Lessons from COVID Survivors
The devastating second wave of the COVID-19 pandemic has been on a killing rampage across India. The preceding...
May 04,2021 READ MORE
Mastering the skill of time management
How is it that some people manage to get all their work done within office hours while others...
April 29,2021 READ MORE
Communication for the new-age company
At one time, wearing your heart on your sleeve was something that people, especially your parents, hoped you...
April 22,2021 READ MORE