It’s the killer instinct that wins the gold
Last week, the Karnataka Chief Minister felicitated B S Ankitha, a member of the coaching staff of the...
August 20,2021 READ MORE
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The changing face of PR-Media relationship
Strong media relations have always been one of the more cost-effective ways of marketing. Even though the benefits...
August 19,2021 READ MORE
Dial B for Branding
A startup is based on a powerful idea, a grand vision – that seeks to change the world...
August 12,2021 READ MORE
Ideas don’t happen overnight
We all understand the importance of innovation and creativity. And most of us believe that creativity or innovation...
August 05,2021 READ MORE
How can PR and Social Media co-exist in the coming years?
PR and Social Media, two specialties of marketing, are chalk and cheese but are progressively getting entwined like...
July 29,2021 READ MORE
Time for traditional PR to get a digital jab
At any busy railway station across the country, one would get to hear this very familiar announcement quite...
July 21,2021 READ MORE
Key marketing & advertising trends for 2021
Notwithstanding the shadow of Covid still hanging over the economies around the world, digitisation has become an irreversible...
July 21,2021 READ MORE
Teach yourself Marketing & PR
‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers...
July 07,2021 READ MORE
How 2020 changed Public Relations for good
The year 2020 witnessed an unprecedented disruption across industries, inducing the need to adapt, change and equip fast...
June 30,2021 READ MORE
Ways to #FuturePRoof a Communications Team
COVID-19 has disrupted sectors across the globe and most organisations have revamped their strategies to Reboot, Reinvent and...
June 30,2021 READ MORE
WFH: Success during Covid-19 and prospects
When the Covid-19 pandemic started rampaging around the world more than a year ago, very few people could...
June 24,2021 READ MORE
How strategic communication can help build your brand
Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This...
June 23,2021 READ MORE