How 2020 changed Public Relations for good
The year 2020 witnessed an unprecedented disruption across industries, inducing the need to adapt, change and equip fast...
June 30,2021 READ MORE
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Ways to #FuturePRoof a Communications Team
COVID-19 has disrupted sectors across the globe and most organisations have revamped their strategies to Reboot, Reinvent and...
June 30,2021 READ MORE
WFH: Success during Covid-19 and prospects
When the Covid-19 pandemic started rampaging around the world more than a year ago, very few people could...
June 24,2021 READ MORE
How strategic communication can help build your brand
Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This...
June 23,2021 READ MORE
Start-ups leveraging PR to build reputation
Are you a start-up founder and confused whether you need to kickstart PR? You must be getting tempted...
June 23,2021 READ MORE
‘Virtual’ is quite the way to go
Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press...
June 23,2021 READ MORE
Return to office and the role of communication
It’s been nearly 15 months since the lockdown hit us all. And, it has changed our life beyond...
June 23,2021 READ MORE
The #AMEC Diaries: Notes on Measurement, Impact and the Intangible
Even as we all live and work under the shadow of the pandemic, the relevance of Communications has...
June 17,2021 READ MORE
Management paves the way for entrepreneurship
Every project is a purposive creation whose value is derived from the objective set. An entrepreneur aims to...
June 17,2021 READ MORE
How to stay PR-employable in a digitally disruptive world
Public Relations, like any other domain of work, has been shaped by a constantly evolving world. What makes...
June 16,2021 READ MORE
Instagram: The magic wand of communication and story-telling in PR
Often people don’t understand the term Public Relations (PR) as it continues to have multiple definitions and jargons...
June 16,2021 READ MORE
Hybrid model: The ideal solution for sustaining work culture during work from home
The outburst of the pandemic has indeed brought about major disruptions and transformations in our lifestyles. Be it...
June 16,2021 READ MORE