Exposing data bias & systemic inequality
26th August is observed as the Women’s Equality Day to raise awareness of women’s equality and the success...
September 02,2021 READ MORE
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PR methodology to retain and sustain brand perception
Public Relations is an integral tool while creating a marketing mix for your brand. A sound PR strategy...
September 02,2021 READ MORE
10 must-have digital marketing strategies for a tech startup
Being a tech startup is never easy. In an increasingly digitalising world, while it certainly has its intrinsic...
September 01,2021 READ MORE
Understanding the multiple facets of PR & effective communication
If PR is about understanding how the operative environment works and then finding a dynamic and ingenious way...
September 01,2021 READ MORE
Keeping up with the Consumer
Usually, change is difficult. Unless forced to, most people will not change long-held opinions, habits, or preferences and...
August 25,2021 READ MORE
A Dream Team – The moment you get to know
I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle...
August 25,2021 READ MORE
Award submissions that stand out: APACD shares how
First, on behalf of all the fellow jury members from Asia-Pacific Association of Communications Directors (APACD), let me...
August 25,2021 READ MORE
It’s the killer instinct that wins the gold
Last week, the Karnataka Chief Minister felicitated B S Ankitha, a member of the coaching staff of the...
August 20,2021 READ MORE
The changing face of PR-Media relationship
Strong media relations have always been one of the more cost-effective ways of marketing. Even though the benefits...
August 19,2021 READ MORE
Dial B for Branding
A startup is based on a powerful idea, a grand vision – that seeks to change the world...
August 12,2021 READ MORE
Ideas don’t happen overnight
We all understand the importance of innovation and creativity. And most of us believe that creativity or innovation...
August 05,2021 READ MORE
How can PR and Social Media co-exist in the coming years?
PR and Social Media, two specialties of marketing, are chalk and cheese but are progressively getting entwined like...
July 29,2021 READ MORE