Digital PR: Has it found its silver lining?
The widespread usage of modern-day technologies has dramatically accelerated the pace of change that puts more sophisticated and...
February 26,2021 READ MORE
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The blurring lines between PR and marketing communications
The lines, they are a blurring between corporate communications and marketing communications! Taken in a larger context, it...
February 26,2021 READ MORE
Five reasons why Indian BSFI brands need to address women investors more
Culturally, the God of wealth in India is a woman and now our finance minister is, too. Yet,...
February 26,2021 READ MORE
News Corp and Google deal: What it means for companies and social media
Content is the King. Or, to be socially correct, the Queen. Long Live the Content. The recent deal...
February 26,2021 READ MORE
Five new trends in social media marketing
Social media is ever-evolving and so are the interests of viewers active on it. It is essential for...
February 26,2021 READ MORE
How do we overcome the COVID-19 Vaccine hesitancy?
On February 15, India crossed the one-month mark for the first phase of its COVID-19 vaccination drive. While...
February 18,2021 READ MORE
Cultivating a personal brand
In an era of crowded digital personas, determining your niche and purpose is an imperative and not-just-another-good-to-do-by-the-side-line investment....
February 18,2021 READ MORE
How research helps PR professionals yield better and more effective results
Where PR became more advanced and integrated as a service with every step of evolution, it is not...
February 17,2021 READ MORE
CSR will drive communications in 2021 and beyond
We know that the whole world has changed. This is a unique time in history for us all;...
February 17,2021 READ MORE
Nurturing a brand-lifecycle with PR might
In the dozen years of my career, I encountered my sweetest moment of pure-play PR last year –...
February 10,2021 READ MORE
Social media is not liberating
On 29 January 2020, UN Secretary-General Antonio Guterres said that he was ‘worried’ about the power of social...
February 10,2021 READ MORE
In a world full of ‘I’s, be an ‘Us’
We know and accept, that the ramifications of COVID-19 have fundamentally altered our lives. From our work-life shenanigans...
January 27,2021 READ MORE