PRAXIS, in its 7th edition now, is one the largest and most significant summit for the Corporate Communications and Public Relations professionals, not only in…
Branding is all about storytelling. It’s about creating an imagery that the consumers aspire to associate themselves with. The Liril girl is the classic example…
The five key notes for communication are objective, target, content, media and balance. So let us understand what makes these key pointers effective with respect…
Public Relations finds its roots in word-of-mouth publicity, which has been around now for as long as people have been communicating, and has been one…
Many big, small and medium size consultancies would have come across inquiries related to one-time PR activities also termed as “Projects”. Many such clients while…