Views Archives - Page 63 of 69

Views February 3, 2017

Are we reporting with intention or for attention?

In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity that seeks attention without intention. In a…

Views February 1, 2017

Advocating Advocacy Communication

“The ability to communicate is essential to the success of any undertaking and an important factor in the achievement of its objectives. We have entered…

Views January 25, 2017

Handling Skill and Will Issues at Work

“Champions aren’t made in gyms. Champions are made from something they have deep inside them — a desire, a dream, a vision. They have to…

Views January 11, 2017

Autopsy – Lessons learnt from failures

According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley, India has been a house to more…

Views January 4, 2017

2017 – The Year of Reverse Mentoring

The paraphrase – and adapt – Mark Twain, tales of the death of the media have been greatly exaggerated. Beyond North America and Europe, journalism,…

Views December 29, 2016

To lobby or not to lobby?

Public Relations students looking to enter the fast-paced and often confusing world of advocacy or lobbying here’s what you need to understand and think about……

Views December 23, 2016

2017 – The year of PR and Reputation Management!

Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realised how indispensable it is after a few high-level corporate…

Views December 1, 2016

Media grazing – A defence of a dying art

Internet activist Eli Pariser coined the term ‘media bubble’ to describe the restrictive effect of algorithms and other filters on people’s view of the world. The…

Views November 24, 2016

Chief Communications Officer (CCO) – Story of ‘PILS’, ‘RISE’ and many ‘GAPS’

I know your first reaction might be that this headline does not make any sense… Or does it? Without further confusing you, let me request…

Views November 16, 2016

Small Steps PR Communicators should take before the Year End

The year end is an important time for businesses across sectors and today, with more and more business leaders turning their focus to Public Relations…