Virtual influencers – the next big thing?
I stumbled upon a story recently about a virtual Instagram influencer by Essence Cosmetics. Her name is Kenna...
December 16,2019 READ MORE
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The Siamese Twins
I concluded my last article stating that between society and work place, society has had the upper hand...
December 12,2019 READ MORE
Brand activism needs long-term strategy
Brands and organisations have brought positive change and impacted the socio-economic, cultural and ecological index of our society...
December 12,2019 READ MORE
Zapping fears by practising the Indian Chakra Meditation
The last article was on Fear, and how a habit to fear is formed since childhood, and then...
December 12,2019 READ MORE
The true grit of Business Outcome Communications: The First Partners-Reputation Today Salon 2019
For communicators, the most essential motivator is relevance. The risk of obsolescence drives the best of them to...
December 06,2019 READ MORE
We-Men@Work
While we vehemently chase Gender Equality, life catches us off-guard and the penny drops. The two genders are...
December 06,2019 READ MORE
Short, Subtle and Shareable: 3Ss to up your social media game
Jonah Peretti, founder, and CEO of BuzzFeed, once said, “creating content people love to share is the key...
December 02,2019 READ MORE
Setting client expectations in Public Relations is most important
All of us get excited when we win new business after a very competitive multi -pitch presentation. Yes,...
November 28,2019 READ MORE
Build a B2C brand with three storytelling practices
To connect with today’s consumers, brands need more than banner advertising or sales promises. They need a story...
November 28,2019 READ MORE
Daily just noticeable defects – A short story
Imagine you are watching television with your spouse, but the volume is too low to hear. You ask...
November 28,2019 READ MORE
Drone Theory – optimising filmmaking
Did you know the earliest drones were used in 1849? This was essentially used in the form of...
November 26,2019 READ MORE
Public Relations today: All-encompassing & ever evolving!
Public Relations, informally born around 1915, has come a long way from beeping fax machines and buzzing phones....
November 22,2019 READ MORE