Drone Theory – optimising filmmaking
Did you know the earliest drones were used in 1849? This was essentially used in the form of...
November 26,2019 READ MORE
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Public Relations today: All-encompassing & ever evolving!
Public Relations, informally born around 1915, has come a long way from beeping fax machines and buzzing phones....
November 22,2019 READ MORE
Corporate marketing & employer branding: the lessons we can learn from mythologies, politics and religion
Corporate marketing and employer branding are two of the most important topics in the corporate world today. Board...
November 22,2019 READ MORE
Giving a Voice to India’s Unsung Heroes
The Darwinian theory of ‘survival of the fittest’ underlines evolution of species in the purist sense of adaptation...
November 22,2019 READ MORE
Transformation, Technology and Talent: The new way to communicate
The business of communication, as we have known it, has undergone a massive shift over the last decade...
November 22,2019 READ MORE
The world economy and communications
The world we live in today is far more unpredictable than the ones which we grew up in....
November 19,2019 READ MORE
Key takeaways from ICCO World PR Report
Last week The International Communications Consultancy Organisation (ICCO), the global voice of the public relations and communications community,...
November 18,2019 READ MORE
Oh, my cheese is moving dynamically; those who have a clue who moved it, win!
Hope my word play on the famous phrase who moved my cheese! or an equally famous book by...
November 15,2019 READ MORE
Judicious use of resources to curb pollution
Winters have set in. So has smog! And we continue our fight against pollution with no significant respite...
November 15,2019 READ MORE
Purpose Recreated at PRovoke
“In an age of brand clutter, how do you remain relevant?”, these are my opening words for learning...
November 15,2019 READ MORE
Influencer marketing: Let’s make the rules, before we break them!
As Delhi got submerged into the smog post-Diwali season, I came across this article by Nandita Iyer on...
November 11,2019 READ MORE
What the PR professional in me realised while making 200 customer calls
Customer is king, they say (Although I think the Queens can’t be ignored either). So, what is the...
November 08,2019 READ MORE