Corporate marketing and employer branding are two of the most important topics in the corporate world today. Board...
November 22,2019 READ MORE
The Darwinian theory of ‘survival of the fittest’ underlines evolution of species in the purist sense of adaptation...
November 22,2019 READ MORE
The business of communication, as we have known it, has undergone a massive shift over the last decade...
November 22,2019 READ MORE
The world we live in today is far more unpredictable than the ones which we grew up in....
November 19,2019 READ MORE
Last week The International Communications Consultancy Organisation (ICCO), the global voice of the public relations and communications community,...
November 18,2019 READ MORE
Hope my word play on the famous phrase who moved my cheese! or an equally famous book by...
November 15,2019 READ MORE
Winters have set in. So has smog! And we continue our fight against pollution with no significant respite...
November 15,2019 READ MORE
“In an age of brand clutter, how do you remain relevant?”, these are my opening words for learning...
November 15,2019 READ MORE
As Delhi got submerged into the smog post-Diwali season, I came across this article by Nandita Iyer on...
November 11,2019 READ MORE
Customer is king, they say (Although I think the Queens can’t be ignored either). So, what is the...
November 08,2019 READ MORE
There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to...
November 08,2019 READ MORE
The timing was impeccable – on one of the days marked by ‘severe’ on the Air Quality Index...
November 05,2019 READ MORE