ThumbStoppers: The age of Snackable Content
When was the last time you checked your mobile screen? How much time did you spend on what...
June 19,2019 READ MORE
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3C Success Formula for every Communications Business Partner
Organisations know how important communication is and over years this hasn’t remained a support function, but one that...
June 18,2019 READ MORE
Half knowledge about your company can damage its public reputation
I was first introduced to Bath and Body Works (BBW) scented candles, during a visit to Dubai last...
June 14,2019 READ MORE
Ten Cs for Communication Professionals
Once upon a time…. That’s how my Mom use to start narrating all my favourite stories when I...
June 12,2019 READ MORE
Listening – A powerful tool for Corporate Communication
Scene 1 – Sometimes you simply space out. Period. The voice of the other person muffles into a...
June 11,2019 READ MORE
GO, the OG, moves on to a new challenge
Life may be about change, but it is the constants that give it structure, a narrative that helps...
June 07,2019 READ MORE
Breaking Silos
When we refer to Silos, we visualise an infrastructure which has tall walls, no windows, limited human access...
June 07,2019 READ MORE
Is your ultra-successful strategy working better for the competing brand?
It was a morning meeting at The Paul, one of those charming, hip bakery-cum-coffee shops in central London...
June 07,2019 READ MORE
PR and AI – A realistic threat to brand – consultancy relationship?
The concept of evolution which is an elemental truth in our ecosystem has been remarkably defined by two...
June 05,2019 READ MORE
Using media and communication for building sustainable smart cities
It was 8000 years ago. Streets of major cities like Harappa and Mohenjo Daro from the ancient Indus...
May 30,2019 READ MORE
The Recipe of Business Relationships
What I have observed that foods – be they of any kind, there is something that completes the...
May 29,2019 READ MORE
Integrating legal knowledge with PR strategies: The pot boiler of crisis communication
In the age of digital communications, if a consumer files a complaint against a corporate or any FMCG...
May 13,2019 READ MORE