GO, the OG, moves on to a new challenge
Life may be about change, but it is the constants that give it structure, a narrative that helps...
June 07,2019 READ MORE
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Breaking Silos
When we refer to Silos, we visualise an infrastructure which has tall walls, no windows, limited human access...
June 07,2019 READ MORE
Is your ultra-successful strategy working better for the competing brand?
It was a morning meeting at The Paul, one of those charming, hip bakery-cum-coffee shops in central London...
June 07,2019 READ MORE
PR and AI – A realistic threat to brand – consultancy relationship?
The concept of evolution which is an elemental truth in our ecosystem has been remarkably defined by two...
June 05,2019 READ MORE
Using media and communication for building sustainable smart cities
It was 8000 years ago. Streets of major cities like Harappa and Mohenjo Daro from the ancient Indus...
May 30,2019 READ MORE
The Recipe of Business Relationships
What I have observed that foods – be they of any kind, there is something that completes the...
May 29,2019 READ MORE
Integrating legal knowledge with PR strategies: The pot boiler of crisis communication
In the age of digital communications, if a consumer files a complaint against a corporate or any FMCG...
May 13,2019 READ MORE
Press and Press Release
PR bashing by the media and influencers is on the rise. Every other day I see some tweet...
May 10,2019 READ MORE
Figuring out the way forward for influencer marketing
Mention the words social media, millennials and influencers in a single sentence and you have just about every...
May 08,2019 READ MORE
Lord of the Brand – Fellowship of the Regions
There was once a powerful seal. He would dive around the icy seas looking for large schools of...
May 07,2019 READ MORE
Political & Social Allegiance: A vital factor for appropriating celebrities
Organisations and brands have to be more careful in appropriating, aligning, endorsing or acknowledging their patrons, well-wishers or...
May 03,2019 READ MORE
Understanding psychology for effective PR strategising
Modern psychology is a relatively new discipline which branched out of the study from philosophy and physiology in...
May 01,2019 READ MORE