Political & Social Allegiance: A vital factor for appropriating celebrities
Organisations and brands have to be more careful in appropriating, aligning, endorsing or acknowledging their patrons, well-wishers or...
May 03,2019 READ MORE
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Understanding psychology for effective PR strategising
Modern psychology is a relatively new discipline which branched out of the study from philosophy and physiology in...
May 01,2019 READ MORE
Elections and communication – The mass connect
Election time is always a celebration for political outfits however it is a big challenge to reach out...
April 30,2019 READ MORE
Art & science behind healthcare communication
Over the years, growth in healthcare sector is truly staggering. The Indian healthcare sector is undergoing major transformation...
April 29,2019 READ MORE
What an idea Sir Ji!
Gone are the days when PR could function with a straight Press Release or announcement and the corporates...
April 25,2019 READ MORE
Engagement for Purpose
Corporate Social Responsibility (CSR) is now playing a key role going beyond the mandatory formality, as in the...
April 23,2019 READ MORE
The fine art of Public Affairs
Public Affairs is the communication between an organisation and its various stakeholders. It is a discipline that is...
April 23,2019 READ MORE
Despite Mark Zuckerberg’s privacy conversion, he’ll always be a slave to the ‘long tail’
Recently I read with incredulity reports of Mark Zuckerberg’s call for stricter, European-style privacy laws to regulate social...
April 18,2019 READ MORE
Why label healthcare PR as unethical?
I have been working in the field of public relations for past 11 years. Every few months, a...
April 16,2019 READ MORE
It helps to be a writing savant
Is it all right to spell all right as alright? Infer and imply, do they mean the same...
April 15,2019 READ MORE
Circulate – It helps you stay relevant
I had never heard of Jason F till one day, when after a very long day at the...
April 12,2019 READ MORE
Stories are in, but telling is the challenge
‘Great brands, warm and fuzzy corporations are all about powerful storytelling’ – they said! And thus started a...
April 10,2019 READ MORE