Do we need to rewrite the rules of the roots?

Communication has long been governed by structured rules—grammar, tone, persuasion, and clarity. However, Indigenous communities worldwide offer a radically different, holistic approach that prioritises storytelling, deep listening, and collective wisdom over individual expression. As we embrace rapid technological changes, could Indigenous communication principles help us navigate this digital era more meaningfully? Rather than rewriting the rules, we may need to integrate Indigenous wisdom into modern communication practices, ensuring technology enhances rather than diminishes human connection.

Blending Oral Traditions  

For centuries, Indigenous communities have passed down knowledge through oral traditions—stories, songs, and spoken word. Unlike written records, these narratives evolve with each generation, adapting to cultural shifts while preserving core values.  

This storytelling approach is now experiencing a revival in digital spaces. Podcasts, audiobooks, and video content on platforms like YouTube are modern forms of oral tradition. Indigenous wisdom reminds us that stories should do more than entertain—they should educate, inspire, and build identity. Businesses and organisations can harness this by making their digital communication more narrative-driven, ensuring that information is both memorable and meaningful.

Deep Listening for a Distracted World

Modern communication tends to emphasise articulation. However, many Indigenous traditions view listening as more crucial than speaking. Deep listening, also known as “active listening” in contemporary psychology, requires full presence, respect, and an openness to different perspectives.

In today’s fast-paced digital world, where notifications and social media overload our attention spans, deep listening is more relevant than ever. Virtual meetings, AI-powered chatbots, and social media conversations often lack genuine engagement. Integrating Indigenous practices, such as intentional pauses before responding and reflective listening, can transform online interactions—making them more thoughtful and less reactionary. For example, based on user feedback companies can create technology that truly meets people’s needs with cultural sensitivity.

Non-Verbal Communication for Digital Expression

Indigenous communication is not solely verbal; it often involves symbols, gestures, and environmental cues. For instance, the Māori people of New Zealand use the haka, a powerful, non-verbal expression of identity and intent. In African and Native American traditions, body language, eye contact, and spatial awareness play significant roles in storytelling and diplomacy.

With the rise of digital communication, non-verbal cues are often lost in emails, texts, and social media posts. However, technology is evolving to bridge this gap. The increasing use of GIFs, emojis, and video messaging can be seen as an adaptation of non-verbal storytelling. Added even Virtual reality (VR) and augmented reality (AR) technologies can help bring back the depth of face-to-face communication. 

Collective Communication: Shaping the Future of Online Communities

Western communication norms are often individualistic—emphasising personal opinions, debate, and persuasion. In contrast, Indigenous communities prioritise consensus-building. The goal is not to “win” an argument but to maintain harmony and collective well-being.

In digital spaces, we are witnessing the rise of decentralised communication models, such as collaborative platforms (e.g., Wikipedia), open-source movements, and DAO (Decentralised Autonomous Organisations) in blockchain technology. These align with Indigenous practices of collective decision-making, where knowledge is shared and shaped by a community rather than controlled by a single entity.

Social media platforms could also benefit from Indigenous values. Instead of promoting divisive algorithms that prioritise conflict and outrage, platforms could adopt community-led moderation models, encouraging meaningful dialogue over confrontation.

Rewriting the Rules 

The question remains: should we rewrite the rules of communication to reflect Indigenous wisdom? Perhaps the goal is not to discard existing practices but to expand our perspective. Rather than allowing technology to fragment communication, we can use it to amplify wisdom, foster deeper connections, and create a digital world that respects cultural narratives. By incorporating Indigenous values—storytelling, deep listening, non-verbal awareness, and community-driven dialogue—we can create a more meaningful and inclusive communication landscape.  

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Shilpi Jain

Shilpi Jain heads the corporate communication function at IPE Global. She is a communication professional holding two decades of experience, responsible for developing cohesive messaging and multi-channel communication strategy, which elevates the company’s reputation, performance, and connection with people. Having worked in the Corporate space, Shilpi transitioned into the development sector in 2010 and spearheaded communication activities for the Government of India, International Aid organisations, and philanthropies. Prior to joining IPE Global, she worked with National AIDS Control Organisation (NACO), where she developed their digital media strategy and also supported several e-Campaigns. At WaterAid India, she successfully managed the India Sanitation Portal, launched at the South Asian Conference on Sanitation (SACOSAN) 2008 by the then Speaker of the Lok Sabha, Shri Somnath Chatterjee. She worked for nearly a decade with NIIT Limited and led several projects. She was given the Excellence Award in 2006 for creating a nation-wise Testing Certification platform.