Fulcrum Awards 2021 Winners Announced

The organisers – The PRomise Foundation and PRmoment.in – announced the winners of the sixth edition of Fulcrum Awards on Thursday, September 30th, 2021 at a virtual awards ceremony. Almost 500 professionals from public relations firms and in-house departments of communications got a chance to log in to witness the awards function.

The virtual awards evening saw compelling campaigns compete for 12 sub-categories of Technique Awards, 14 sub-categories of Sector Awards, and the special awards categories for teams and consultancies were also announced.  The awards function commenced with the honouring of communications professional Rajiv Soni with the Fulcrum Lifetime Achievement Award.

The Fulcrum Awards Jury in 2021 consisted of two sets. One of 20 eminent in-house communication leaders who looked at campaigns and the lifetime achievement category. The other included leaders of various consulting firms who looked at the best consultancy categories. The winners were selected after a rigorous online and offline process of evaluation. The process was reviewed by niiti consulting.

The Fulcrum Awards are supported by Technology and Digital Partner – Avignyata; Creative Partner – Plane Crazy; Academic Partner – SCoRe; Association Partner – PRCAI and Magazine Partner – Reputation Today and Studio partner – Founder India.

The trophies will be delivered to the winners before October 30th, 2021 and the certificates will be emailed in the week of October 10th, 2021.

 

TECHNIQUE AWARDS

Technique Awards – Best Use of Content (A1)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Six Degrees BCW Iconic IKEA Navi Mumbai launch amidst a pandemic IKEA India
Silver Edelman India Pvt Ltd Making people fall in love with Microsoft – one story at a time Microsoft India
Bronze Godrej Group #ColourAtHome with Karan Johar Adfactors PR Pvt Ltd

Technique Awards – Best Use of Creativity and Innovation (A2)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Columbia Pacific Communities #SignsOfLove Famous Innovations
Silver Ruder Finn India Learn With New Education New Zealand
Bronze Perfect Relations Pvt Ltd Creating new narrative for match making Matrimony Group

Technique Awards – Best Use of Event (A3)

Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold First Partners Mangaldeep Infusing spiritual strength to fight the pandemic ITC Limited
Silver Six Degrees BCW Iconic IKEA Navi Mumbai launch amidst a pandemic IKEA India
Bronze Intel Solutions & Services India Pvt Ltd AI Population Scale AvianWE

Technique Awards – Best Use of Digital (A4)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Godrej Group – Godrej L’Affaire Godrej L’ Affaire Season 5 CLA
Silver Godrej Group-BBLUNT Boycott Boycut: A Revolution Schbang Digital Solutions Pvt Ltd
Bronze Madison PR Parachute Advansed Gold #ThankYouNurses Marico Ltd

Technique Awards – Best use of Integrated Communications (A5)

 Rank Organisation Name Campaign Title Client name /Consultancy name
Gold Genesis BCW Gillette Barber Suraksha Safety Programme Gillette India
Silver Edelman India Pvt Ltd Lay’s Heartwork – An Ode To Unsung Heroes PepsiCo India
Bronze First Partners The Magnificent Women of Vedanta and Their Machines Vedanta Aluminium & Power

Technique Awards – Best Use of Public Affairs (A6)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Value360 Communications Standing the Test of Times WazirX
Silver BMW Group India BMW SkillNext, a technical skilling initiative
Bronze Chase India Strengthening Survivor Voice in Anti Human Trafficking Space Kamonohashi Project

Technique Awards – Best Management of Crisis (A7)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Value 360 Communications Anchoring in the storm of national unrest MG Motor India
Silver Weber Shandwick India Stay Home Stay Safe Bill and Melinda Gates Foundation
Bronze Genesis BCW Lean Clean Flying Machine IndiGo

Technique Awards – Best Use of Internal Communications (A8)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Max Life Insurance Harnessing the power of Connect Conviction and Confidence for employee well-being
Silver Vistara – Tata SIA Airlines Ltd #InThisTogether
Bronze TCS One TCS

Technique Awards – Best New Product Launch (A9)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Adfactors PR Pvt Ltd The Rise of the Thar Mahindra & Mahindra Ltd
Silver Value 360 Communications Anchoring in the storm of national unrest MG Motor India
Bronze TVS Motor Company TVS NTORQ 125 SuperSquad Edition Adfactors PR Pvt Ltd

Technique Awards – Best Use of Media Relations (A10)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Six Degrees BCW Leading the EV bandwagon Ather Energy
Silver Archetype Meteoric Climb to a Top Edtech Brand in India Vedantu
Bronze AvianWE Great Journeys Start With CSMIA Mumbai International Airport Ltd

 

Technique Awards – Best Use of Community Relations (A11)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold Practice Strategic Communications India Pvt Ltd #AlexaInSchools – From Voice Assistant to Teaching Assistant – Bastar Campaign Amazon Devices India
Silver First Partners Mangaldeep Infusing spiritual strength to fight the pandemic ITC Ltd
Bronze Ruder Finn India Indian Merchants Saluting the Covid-19 RealHeroes Pine labs

Technique Awards – Best Regional Campaign (A12)

 Rank Organisation Name Campaign Title  Client name /Consultancy Name
Gold First Partners Mangaldeep Infusing spiritual strength to fight the pandemic ITC Ltd
Silver First Partners Mission Kalahandi – Zero Poverty Zero Hunger Vedanta Aluminium & Power
Bronze TVS Motor Company One Dream One Ride Indian Odyssey Adfactors PR Pvt Ltd

Masters of Technique

 Rank

 

Organisation Name
Gold First Partners
Silver Six Degrees BCW and Value360 Communications
Bronze Godrej Group

SECTOR AWARDS

Sector Awards – Best Hospitality and Travel Sector Campaign (B1)

Organisation Name Campaign Title Client/Consultancy Name
Value360 Communications Rebooting Indian Tourism Zostel

Sector Awards – Best Automobile Campaign (B2)

Organisation Name Campaign Title Client/Consultancy Name
BBH India DriveTheChange – International Women’s Day Audi India

Sector Awards – Best Luxury  Sector Campaign (B3)

Organisation Name Campaign Title Client/Consultancy Name
PR Pundit Public Relations Pvt Ltd Straight Talking with Corrale Dyson India

Sector Awards – Best Technology and Telecom  (B4)

Organisation Name Campaign Title Client/Consultancy Name
Candour Communications Connecting Lives Zoom Video Communications

Sector Awards – Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name Campaign Title Client/Consultancy Name
AvianWE Dettol Handwash Challenge Reckitt

Sector Awards – Best Consumer Products and Retail Sector Campaign (B6)

Organisation Name Campaign Title Client/Consultancy Name
20:20 MSL #KeepGirlsInSchool P&G Whisper

Sector Awards – Best Not for Profit and Associations Sector Campaign (B7)

Organisation Name Campaign Title Client/Consultancy Name
Chase India Strengthening Survivor Voice in Anti-Human Trafficking Space Kamonohashi Project

Sector Awards – Best Entertainment and Media Sector Campaign (B9)

Organisation Name Campaign Title Client/Consultancy Name
Genesis BCW Return of IPL: Return of the Fans Star & Disney India

Sector Awards – Best Banking and Financial Services Sector Campaign (B10)

Organisation Name Campaign Title Client/Consultancy Name
First Partners Udhaar Accha Hai – Borrowing is Good OkCredit

Sector Awards – Best Services Sector Campaign (B11)

Organisation Name Campaign Title Client/Consultancy Name
20:20 MSL Reimagining the Gate – Security & Community Management Solutions – Transitioning to one-stop solution for essential services MyGate

Sector Awards -Best Sports Campaign (B12)

Organisation Name Campaign Title Client/Consultancy Name
MSL India Back To Win La Liga

Sector Awards – Best Infrastructure and Real Estate Sector Campaign (B13)

Organisation Name Campaign Title Client/Consultancy Name
Integrated Centre For Consultancy Pvt Ltd Yahan Search Khatam Karo Housing.com

Sector Awards -Best Food and Beverage Sector Campaign (B14)

Organisation Name Campaign Title Client/Consultancy Name
Genesis BCW My Startup-2.0 Home-makers Turn Job-Creators Britannia Marie Gold

SPECIAL AWARDS

Special Awards – Best Brand Reputation Campaign of the year (D1)

Organisation Name Campaign Title Client/Consultancy Name
Value 360 Communications Anchoring in the storm of national unrest MG Motor India

Special Awards – Best Corporate Reputation Campaign of the year (D2)

Organisation Name Campaign Title Client/Consultancy Name
BMW Group India BMW SkillNext, a technical skilling initiative

 

SPECIAL AWARDS – CONSULTANCY

Special Awards – PR Consultancy of the Year – Small (D3)

Organisation Name
ON PURPOSE

Special Awards – PR Consultancy of the Year – Mid-size (Above INR 10-20 cr) (D4)

Ruder Finn India

Special Awards – PR Consultancy of the Year – Large (Above INR 20 -50 cr) (D5)

Value 360 Communications

Special Awards – PR Consultancy of the Year – Giant (INR 50 cr above) (D6)

AvianWE
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