Introducing the age of News Trading and the death of the ‘Market Maker’
In last month’s post, I raised the issue that brands can no longer assume to be the protagonist...
March 29,2017 READ MORE
social media
Reach out to your TG
A vital part of PR is determining who your public is – that is, your Target Group (TG). ...
March 07,2017 READ MORE
Handling Celebrity PR
Celebrities live life in the spotlight. We are constantly exposed to problems, scandals, crises that they face, which...
January 17,2017 READ MORE
2017 – The year of PR and Reputation Management!
Year 2016 has been PR intensive! India Inc. always understood the importance of PR but realised how indispensable...
December 23,2016 READ MORE
Promoting Festivals through Social Media
Festive season kicked off a few months ago, and for many in India, festivals are a lifestyle. During...
December 13,2016 READ MORE
How Can Communicators Make the Most of LinkedIn?
LinkedIn is now much more than a platform to search jobs and find potential employees. It was the...
April 05,2016 READ MORE
Infographics in PR: SEVEN Tips to Remember
With the rise of digital and social media share in the PR mandate several new tools have come...
April 05,2016 READ MORE
Engaging Social Intranet: Need of the Hour
Communicators do realise the importance of building a social network for the leadership and employees of the organisation....
April 02,2016 READ MORE
Videos Key to an Effective Communication Strategy
This is the age of visual media – Facebook, YouTube, Twitter, Instagram are all completely focusing on this...
March 30,2016 READ MORE
With digital audiences increasing, is the media relations dead?
The latest statistics at Mobile World Congress 2016 unveiled that the total number of people existing on Facebook...
March 28,2016 READ MORE
5 Best Practices for Effective Online Communications and Social Media
I have frequently been called upon to consult with organizations and professionals on how to safely and effectively...
March 21,2016 READ MORE
CSR as a Means to Equitable Growth
Recently while attending a social gathering I was asked to participate in an interesting discussion. The discussion and...
March 06,2016 READ MORE