The art of communicating

I happened to listen to the December 09, 2024, episode of “The Diary Of A CEO,” wherein the host Steven Bartlett engages with Vanessa Van Edwards, a renowned behavioural investigator and founder of “Science of People.” Together, they delve into the intricacies of body language and its profound impact on communication. Their discussion sheds light on how nonverbal cues significantly influence perceptions and interactions in both personal and professional settings.

Nonverbal communication is not new to us!

The study of nonverbal communication can be traced back to Charles Darwin’s seminal work The Expression of the Emotions in Man and Animals (1872). Darwin argued that facial expressions and gestures are universal among humans and even shared with animals, suggesting that nonverbal communication has evolutionary roots.

As communicators, we do know the power of nonverbal cues. Nonverbal communication constitutes 60-93% of all communication, depending on the study and context. Research shows that people make eye contact about 30-60% of the time in casual conversations and up to 60-70% of the time during meaningful interactions. Studies also reveal that 93% of first impressions are based on nonverbal factors. And, did you know about 50-65% of workplace conflicts arise from misinterpreted nonverbal signals? The brain apparently is 12.5 times more likely to believe gestures over words. This underscores the importance of aligning body language with verbal messages to convey authenticity and build trust.

Positive and negative cues in communication

I was particularly fascinated by Van Edwards explanation of the techniques to enhance communication. In the podcast, she introduces several actionable techniques to improve nonverbal communication:

  • Hand Gestures: Utilising purposeful hand movements can enhance the clarity and impact of your message. Specific gestures can reinforce spoken words, making the communication more engaging and memorable.
  • Eye Contact: Maintaining appropriate eye contact signals confidence and attentiveness. It helps in building rapport and trust with the audience.
  • Posture: Adopting an open and upright posture conveys confidence and openness, encouraging more positive interactions.

Van Edwards also warns against certain nonverbal behaviors that can inadvertently convey negativity:

  • Crossed Arms: This posture may be perceived as defensive or closed off. She suggests keeping arms relaxed and open to appear more approachable.
  • Fidgeting: Excessive movements can indicate nervousness or lack of confidence. Maintaining stillness, with controlled and deliberate gestures, can project calmness and assurance.

Apparently, mastering nonverbal cues can enhance one’s charismatic presence, making individuals more influential and likeable in social and professional contexts.

Practical steps to improve communication skills

To become effective communicators and gain mastery, Van Edwards recommends the following steps:

  1. Self-Awareness: Observe and assess your own body language to identify areas for improvement.
  2. Practice: Deliberately incorporate positive nonverbal behaviours into daily interactions to build new habits.
  3. Feedback: Seek input from others to gain insights into how your nonverbal communication is perceived.
  4. Continuous Learning: Stay informed about the latest research in nonverbal communication to refine your skills continually.

By implementing these strategies, individuals can enhance their communication effectiveness, build stronger relationships, and achieve greater success in various aspects of life.

Body language plays a crucial role in every aspect of our communication. Be it that job interview, when handling teams, making presentation, or speaking with family and/or loved ones. Awareness of nonverbal cues helps in building empathy and stronger connections. Reading body language can help de-escalate misunderstandings and resolve disputes effectively. Master the art!


The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Sarita Bahl
Sarita Bahl is an alumnus of Tata Institute of Social Sciences and the Swedish Institute of Management Program. An experienced and versatile leader, she comes with nearly four decades of professional experience. She has over the years successfully overseen the communications and public affairs function and led the corporate social responsibility strategy for Bayer South Asia, Pfizer, and Monsanto, among others. Sarita has held multiple roles across diverse industries, the public sector, trade associations, MNCs, and the not-for-profit sector. Her areas of interest include advocacy, stakeholder engagement, sustainability, and communications.

As an Associate Certified Coach (ACC) from the International Coaching Federation (ICF) and Senior Practitioner (Mentoring) from the European Council of Mentoring and Coaching (EMCC), Sarita specializes in career transition, inner engineering and life issues. Sarita enjoys writing and is passionate about animals, books, and movies.

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