Velocity Awards Announced

The first edition of Velocity Awards, organised by CommsNews to celebrate work in digital communications is here. The Awards secretariat is accepting submissions from August 16^th till September 28^th, 2021. The awards will acknowledge and celebrate the work of a brand or an organisation or an individual that has used digital mediums for outreach, between April 2020 and March 2021. There are two main categories further divided into 24 subcategories – Best of Digital Awards and Best Team Awards. These will honour professionals who are the backbone of the digital community and create a sense of pride for their outstanding digital work.

The Velocity Awards has onboarded Grant Thornton as the Process Reviewer to ensure a transparent process and due diligence. It is the only platform of its kind which ensures separation of jury, sponsors and entrants. The jury and their organisation will not participate in the awards in the specific edition. Similarly, sponsorship opportunities are open only to those who do not participate in the awards directly or indirectly.

The jury has been curated to leverage their experience in order to ensure the awards become the most credible. The jury members, as of now, include over 20 Chief Marketing Officers and Chief Digital Officers. The process of judging will take place through a structured two-stage process, including individual pre- scoring to determine the first shortlist and a virtual Jury Meet on November 11th, 2021. At the Jury Meet the shortlisted entries will be discussed and evaluated in detail to decide the winning entries. The shortlist will be announced by November 26th, 2021.

The Velocity Awards are supported by Kritical Edge as Marketing Partner; FounderIndia as Video Partner and Promise Foundation as supporting partner. The logo is designed by Geo George.

The two main categories are further divided into 24 sub categories as follows:

Best of Digital Awards: There are 18 sub categories that will recognise various facets of digital communication that have been used successfully by entities for their outreach. This section will have three awards – Gold, Silver, Bronze. Entries for this category will have to be supported by an A4 size storyboard that outlines the Objective, Strategy,

Idea, Tactic and Result. In addition a form that will have three questions needs to be filled in using not more than two pages. To make the submission process seamless, read the rules and regulations here.

Team Awards: There are six sub categories under this category that will judge outstanding entities and honour individuals. This will have one award per sub-category. This category requires a form that has four to five questions to be filled.

The same can be downloaded from the categories page. No storyboard is required for this category.

The winning entries will get published on the Comms News ‘campaigns’ section.

CommsNews is a news portal dedicated to news in the space of marketing communications, digital communications, brand communications, corporate communications, policy communications and organisational communications.

Contact: Hina Issar Huria |Awards Director | director at velocityawards dot in | +91-98110 25258

Twitter: @VelocityAwards | Website: www dot velocityawards dot in | Facebook: @VelocityDigitalAwards

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