The Velocity Awards Management announces finalists for the inaugural edition 2021. The shortlist was arrived at, after day-long deliberations at the Jury meet held on November 11, 2021 by an esteemed jury of 17 Chief Marketing Officers and Chief Digital Officers. The jury also did a preliminary evaluation of Best of Digital Awards categories online prior to the meet. The complete judging process has been reviewed by Grant Thornton Bharat.
The shortlist is announced for 14 sub-categories. The winners for Best of Team Awards category will be announced at the virtual awards night on December 16th, 2021 at 7 pm.
The shortlisted entries will compete for Gold, Silver and Bronze in each of the subcategories of Best of Digital Awards.
| Best Integrated Digital Campaign of the Year – product or service brand (owned, earned, paid): A1 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| FTEH2L | Mondelez India | Leading with Purpose in Tough Times – Cadbury Dairy Milk’s #SayThankYou | Cadbury Dairy Milk | |
| PWZ2ME | Mondelez India | Not Just A Cadbury Ad! | Cadbury Celebrations | |
| Z2IGL4 | Organic By MSL | Powering A Pro-Choice World | Foundation For Reproductive Health Services India | |
| BJFTW3 | PepsiCo India | An Ode to Unsung Heroes | Lay’s | Edelman India Pvt Ltd |
| CRCBH3 | Value360 Communications | How Evocus revolutionised hydration through #PowerOfBlack | Evocus | |
| Best Integrated Digital Campaign of the Year – organisation / corporate brand (owned, earned, paid): A2 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| I4LQ0Q | Biocon Biologics | With You Always | ||
| 0XZCAR | Godrej Industries Ltd | Godrej L’Affaire Season 5 #Liveitup | Godrej L’Affaire | Agency 09 |
| 6D2JVI | Mahindra Group | Mahindra Good business Study | ||
| D7DY5E | Sanofi India Ltd | Sanofi India’s National Epilepsy Awareness Program | ||
| N6LBLW | Six Degrees BCW | Rebuilding Together | Booking.com | |
| Best SEO Campaign of the Year: A3 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| G6YXTO | AvianWE | Digital Amplification Of Deloitte’s Voice | Deloitte | |
| WCIVCG | PR Professionals | SEO Campaign | PRP Group | |
| Best Organic Content Campaign of the Year: A4 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| 4FJCSL | ARM Digital Media Pvt Ltd | MTV Home Games – Khelo Magar Ghar Se | MTV India-Viacom18 Media Pvt Ltd | |
| ITE3JX | ARM Digital Media Pvt Ltd | MTV Organ Daan | MTV India-Viacom18 Media Pvt Ltd | |
| CHKPTR | AvianWE | RomeoForIndia | Lockheed Martin | |
| SDLAOP | Organic By MSL | Powering A Pro-choice World | Foundation For Reproductive Health Services India | |
| SBIEDG | TVS Motor Company | Call of Design Season 2 | ||
| Best Social Media Campaign of the Year: A6 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| RPPM5V | ARM Digital Media Pvt Ltd | MTV Roadies Revolution | MTV India-Viacom18 Media Pvt Ltd | |
| MYUDHS | ARM Digital Media Pvt Ltd | MTV Organ Daan | MTV India-Viacom18 Media Pvt Ltd | |
| PUNIUW | AvianWE | Countering the Stigma associated with India’s Frontline Workers | NITI Aayog | |
| OZMIVP | Organic by MSL | #KeepItReal | Pfizer Upjohn India – Viagra | |
| ZRZQUA | Value360 Communications | Feelin’ Supernaturally Good with Skinella! | Skinella | |
| Best New Website of the Year: A7 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| IMNJDO | AvianWE | Atal Innovation Mission Website Revamp | Atal Innovation Mission | |
| GL4NBT | Bureaucrats India | Celebrating Good Governance | Bureaucrats India | GreyMatters Communications & Consultancy |
| 8KLHSI | Godrej Industries Ltd | Design Dekko – Network, Engage, Collaborate | ||
| BBWUHJ | Kalolwala Associates Pvt Ltd | Corporate Website | Dixon Technologies (India) Ltd | |
| Best Social Cause Digital Campaign of the Year: A8 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| P01I8T | AvianWE | VMinclusion Taara a Unique Return to Work Program for Women | VMware | |
| RRB7AF | FleishmanHillard | Voice For Justice | Free a Girl | |
| GU5SZT | Organic By MSL | Powering A Pro-Choice World | Foundation For Reproductive Health Services India | |
| 74JUES | PepsiCo India | PEPSI Generating smiles for the restaurant community in crises | Pepsi | Edelman India Pvt Ltd |
| B9HTNQ | Practice Strategic Communications India Pvt Ltd | #GoodGrief – A Pallium India Campaign | Pallium India | |
| Best Digital New Product Launch of the Year: A10 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| HCU7B4 | Ideosphere Consulting Pvt Ltd | #LetsMakeIndiaSmile | Mamie Yova | |
| FTEK94 | TVS Motor Company | Konnect’ with media | TVS NTORQ 125 | Adfactors India Pvt Ltd |
| Best ORM of the Year: A11 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| RABOUI | ARM Digital Media Pvt Ltd | Crisis Management – Launch Delayed | Revolt Motors | |
| RWSHFK | DigiComm Marketing Services LLP | Online Reputation Management | Sushma Buildtech Ltd | |
| Best Corporate Blog of the Year: A13 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| IN2ABT | AvianWE | Making Samsung India Newsroom a hub of all content | Samsung | |
| 7LOBLZ | Godrej Industries Limited | The Future of Food | Vikhroli Cucina | |
| WC6RPL | TVS Motor Company | One stop resource bank on all about two-wheelers | ||
| Best Use of Social Media on an Ongoing Basis: A14 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| DEDQ8B | AvianWE | Make people contribute towards nation building | Income Tax Department | |
| QK38GL | AvianWE | Transforming Communications for India’s Apex Transforming Body | NITI Aayog | |
| M15TUA | Organic by MSL | Travel Again | VFS Global | |
| GN3138 | PR Professionals | Mitigation of false news related to BSEB boards | Bihar School Examination Board (BSEB) | |
| PBTBXK | Tata Trusts | Social Media Campaign | RepIndia | |
| Best Online Newsletter: A15 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| YZEKYO | PR Professionals | SRIJAN | Indian Railway Stations Development Corp. Ltd. (IRSDC) | |
| KSSPR1 | TVS Motor Company | Konnect’ with media | ||
| Best Use of Digital for Internal Communications in a Corporate: A17 | ||||
| Entry Id | Entrant Name | Campaign Title | Brand Name | Consultancy Partner |
| ZG5SFV | Aditya Birla Fashion and Retail Ltd | ABFRL Internal Communication Campaign | ||
| ENBOEE | AvianWE | Driving NHAI on a Content powered Digital Highway | National Highways Authority of India | |
| FCRKQZ | Biocon Biologics | Harnessing the Power of Digital | ||
| UDV95M | Lupin Ltd | Halt The Fear | ||
| VUHIIM | Max Life Insurance | Digitally harnessing the power of Connect, Conviction and Confidence for employee well-being | Auraa | |
| Best Use of Video by a Corporate or Brand: A18 | ||||
| Entry Id | Campaign Title | Brand Name | Consultancy Partner | |
| EQRK8Q | Aditya Birla Group | #HaathUthanaZarooriHai | ||
| VYNJOA | AvianWE | MarEU | Delegation of the European Union to India & Bhutan | |
| 6TY9W4 | Columbia Pacific Communities | Community Beats Uncertainty | ||
| JBGJF8 | Organic By MSL | Pledge to Reuse | Amazon india | |
| QFU0EN | Vistara – TATA SIA Airlines LTD. | Vistara’s Inflight Safety Video | FCB India | |
For any queries, please email the Awards Director – Hina Issar Huria at director at velocityawards dot in. For more information, please visit www.velocityawards.in
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