Introduction
Media are changing drastically and we have more than one lakh and twenty thousand journals printed in the country yearly. These are weeklies but weeklies dailies monthlies bi monthlies and the like. We have more than 200 radio stations and 500 cable TV channels available. Media careers are exciting and glamorous in many ways. To get into media careers of advertising PR Journalism and communication one need good degree fluency in English language and vernacular language skills
Advertising has copy writing art media client servicing and other jobs Advertising client servicing executive interacts between agency and client finds clients requirements and briefs the agency. The creative director looks after art and copy writing and prepares advertisements. The media man handles media buying planning and scheduling media campaigns. There may be research department in some agencies and these handle market and media research. Public Relation is exciting field and Indira Gandhi once said it is lubricant of democracy in an annual address to PR society of India. It involves promoting image of the organization and media customer consumer union government and other relations it does.
PRO is employed in public and private sectors to promote image and one needs good degree communication skills to get into. Journalism has publications and reporter writer copy editor sub editor and other jobs are available. Again, good writing skills and good degree are needed. Government has communication officers and IEC consultants doing media and communication strategy for government.
Language skills and good degree are needed to get into government. International organizations and NGOs too offer jobs in media and one can get into doing media communication PR and Journalism work. More than 200 universities offer courses in media and electronic media like radio TV are available for careers. One needs knowledge of Journalism plus production knowledge to get into audio visual Journalism.
Media careers are exciting and offer good employment potential. PM Modi has launched various courses and careers and he has ideas for media careers also. Good scope is there for media in coming days.
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