The Busting of Silos
During my career journey, I have observed that there are certain aspects that have a strong potential of...
September 20,2023 READ MORE
Dr. Ankoor Dasguupta
What Marketing briefs usually do not talk about – Cognitive Biases
Come to think of it, there are many different exercises that a marketer needs to do to build...
September 05,2023 READ MORE
Arriving at a credible ROI for Brands
The Indian population has taken to social media like how and on average, spend about 2.36 hours on...
August 10,2023 READ MORE
The Digital Advantage: Harnessing the Power of Riveting Narratives
Came across a quote – “The decent method you follow is better than the perfect method you quit”....
June 28,2023 READ MORE
From Probing to Promotion – Four Catalysts to Manifestation of a Story
Consumers buy with Emotion and Justify with logic, apart from the daily need of bread & butter. In...
April 05,2023 READ MORE
2023: The Year of Force Multipliers
The digital ecosystem is at a stage where it is becoming less about the depth of connections we...
January 17,2023 READ MORE
The experience, data science & our daily grind
I am certain that going forward, the past two years will be probably a part of history books...
February 02,2022 READ MORE
The curious case of organisational culture
What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over...
December 02,2021 READ MORE
A Dream Team – The moment you get to know
I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle...
August 25,2021 READ MORE
Labyrinth of Emotions
Happiness may be perceived in a variety of ways by people. For me, everything starts with balance and...
January 09,2020 READ MORE
Daily just noticeable defects – A short story
Imagine you are watching television with your spouse, but the volume is too low to hear. You ask...
November 28,2019 READ MORE
The Marketing ‘Jenga’
There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to...
November 08,2019 READ MORE