Dr. Ankoor Dasguupta – Page 12

Came across a quote – “The decent method you follow is better than the perfect method you quit”....

June 28,2023 READ MORE

Consumers buy with Emotion and Justify with logic, apart from the daily need of bread & butter. In...

April 05,2023 READ MORE

The digital ecosystem is at a stage where it is becoming less about the depth of connections we...

January 17,2023 READ MORE

I am certain that going forward, the past two years will be probably a part of history books...

February 02,2022 READ MORE

What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over...

December 02,2021 READ MORE

I reminisce, how during my childhood days when my grandma made choley or black chana in 1 whistle...

August 25,2021 READ MORE

Happiness may be perceived in a variety of ways by people. For me, everything starts with balance and...

January 09,2020 READ MORE

Imagine you are watching television with your spouse, but the volume is too low to hear. You ask...

November 28,2019 READ MORE

There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to...

November 08,2019 READ MORE

There are few topics that people globally have been talking and writing for years without saturation. Plethora of...

October 18,2019 READ MORE

From – Life is to run and fight it out, To – Life is to be experienced and...

September 19,2019 READ MORE

Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people...

August 23,2019 READ MORE