The intersection of Art and Algorithms- boon for Marketing?
The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given...
November 16,2023 READ MORE
Dr. Ankoor Dasguupta
Highly Effective Networking: 5 Strategies for Successful Networking
The way I see it, human beings are designed to be a part of communities. Everyone loves to...
November 01,2023 READ MORE
The Prism of Cultural Branding
Cultural branding is not new. It is a marketing strategy and the secret sauce of successful brands, enabling...
October 18,2023 READ MORE
Beauty of Connecting with Discoveries of Unknown Paths
My school days bring back nostalgia of some instances that I may have done unknowingly, however, I gradually...
October 04,2023 READ MORE
The Busting of Silos
During my career journey, I have observed that there are certain aspects that have a strong potential of...
September 20,2023 READ MORE
What Marketing briefs usually do not talk about – Cognitive Biases
Come to think of it, there are many different exercises that a marketer needs to do to build...
September 05,2023 READ MORE
Arriving at a credible ROI for Brands
The Indian population has taken to social media like how and on average, spend about 2.36 hours on...
August 10,2023 READ MORE
The Digital Advantage: Harnessing the Power of Riveting Narratives
Came across a quote – “The decent method you follow is better than the perfect method you quit”....
June 28,2023 READ MORE
From Probing to Promotion – Four Catalysts to Manifestation of a Story
Consumers buy with Emotion and Justify with logic, apart from the daily need of bread & butter. In...
April 05,2023 READ MORE
2023: The Year of Force Multipliers
The digital ecosystem is at a stage where it is becoming less about the depth of connections we...
January 17,2023 READ MORE
The experience, data science & our daily grind
I am certain that going forward, the past two years will be probably a part of history books...
February 02,2022 READ MORE
The curious case of organisational culture
What strikes me first when I think of the word ‘Culture’ is a mindset that is shaped over...
December 02,2021 READ MORE