Daily just noticeable defects – A short story
Imagine you are watching television with your spouse, but the volume is too low to hear. You ask...
November 28,2019 READ MORE
Dr. Ankoor Dasguupta
The Marketing ‘Jenga’
There is a great underlying power in a ‘promise’. Marketing and Advertising in its essence boils down to...
November 08,2019 READ MORE
Communication is not like a conveyer belt
There are few topics that people globally have been talking and writing for years without saturation. Plethora of...
October 18,2019 READ MORE
Education – Text to Environment
From – Life is to run and fight it out, To – Life is to be experienced and...
September 19,2019 READ MORE
The Archery of Narratives
Today, the consumer is in control, and increasingly the challenge for advertisers is to create experiences that people...
August 23,2019 READ MORE
Accelerating purpose-driven marketing – The four gears
There is a lot that is going on globally around how marketing could be more purpose driven, to...
July 12,2019 READ MORE
The Recipe of Business Relationships
What I have observed that foods – be they of any kind, there is something that completes the...
May 29,2019 READ MORE
Best v/s Next
During my professional journey of past 19 years, of learning and unlearning and yet learning again, there are...
March 26,2019 READ MORE