Embracing Neurodiversity- A Perspective on the Growing Importance in Leadership
In the fast-paced world of business, where innovation and adaptability are paramount, the need for diverse perspectives has...
February 01,2024 READ MORE
Dr. Ankoor Dasguupta
The Juxtaposition of Compassion and Empathy in Leadership
In the grand orchestra of leadership, compassion and empathy emerge as the master conductors, orchestrating a harmonious symphony...
January 10,2024 READ MORE
From Chains to Choices -The Dilemma of Unbridled Workplace Freedom
For me, learning, unlearning, application of learnings, failing, upskilling and revisiting my practices has helped a lot in...
December 20,2023 READ MORE
Sustainability and Social Responsibility in Marketing – What Does the Future Hold?
In an era where consumers are becoming increasingly conscious of their environmental impact and societal footprint, businesses are...
December 13,2023 READ MORE
The Impact of Gen Z on Consumer Behaviour – A Paradigm Shift in the Marketplace
The emergence of Generation Z, born roughly between the mid-1990s and early 2010s, has ushered in a new...
November 29,2023 READ MORE
The intersection of Art and Algorithms- boon for Marketing?
The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given...
November 16,2023 READ MORE
Highly Effective Networking: 5 Strategies for Successful Networking
The way I see it, human beings are designed to be a part of communities. Everyone loves to...
November 01,2023 READ MORE
The Prism of Cultural Branding
Cultural branding is not new. It is a marketing strategy and the secret sauce of successful brands, enabling...
October 18,2023 READ MORE
Beauty of Connecting with Discoveries of Unknown Paths
My school days bring back nostalgia of some instances that I may have done unknowingly, however, I gradually...
October 04,2023 READ MORE
The Busting of Silos
During my career journey, I have observed that there are certain aspects that have a strong potential of...
September 20,2023 READ MORE
What Marketing briefs usually do not talk about – Cognitive Biases
Come to think of it, there are many different exercises that a marketer needs to do to build...
September 05,2023 READ MORE
Arriving at a credible ROI for Brands
The Indian population has taken to social media like how and on average, spend about 2.36 hours on...
August 10,2023 READ MORE