Responding in a World of Reactions
We live in a world of reactions. Every minute around 350,000 tweets are generated. All of us take...
July 31,2019 READ MORE
Asif Upadhye
Building authenticity in the era of information
In 2015, a study conducted by Ipsos, commissioned by the 4A’s, found that only 4 per cent of...
July 24,2019 READ MORE
Challenges that PR professionals continue to face
Public Relations is a field rich in developments and potential for growth and expansion, but also one that...
July 18,2019 READ MORE
PR: Network! Network! Network!
Public Relations – By the people, for the people, through a vast network. Where there are people and...
July 11,2019 READ MORE
When PR becomes a go-to profession
In a time where the rise in population exceeds the availability of jobs, people are consistently eyeing for...
July 04,2019 READ MORE
When the PR problem is not about PR
In a world and an age when there are so many platforms to reach out to consumers, so...
June 27,2019 READ MORE
Four reasons to invest in Public Relations
As a business, often the first trigger to invest in PR is when a crisis hits and there...
June 20,2019 READ MORE
Golden rules to manage a Public Relations crisis
An inevitable by-product of being in the public spotlight is that your brand is likely to also face...
June 13,2019 READ MORE
Why PR probably needs a ‘mindset’ makeover!
The digital age has brought communication at our finger tips. The crazy part is that much of this...
June 06,2019 READ MORE
Make way for Bots! Your new PR representatives?
Today’s times are ironically reminiscent of old horror movies where TVs turned on spontaneously and flashed messages of...
May 30,2019 READ MORE
Are Digital Influencers a Good Investment?
Everyday people with everyday stories, making everyday decisions – ticked as credible. Digital marketing is entering the age...
May 23,2019 READ MORE
Make way for the new-age Avengers
There are superheroes among us and they come in all forms. One particular group is indispensible to the...
May 16,2019 READ MORE