Good old creativity and data-driven insights – Building a compelling story
A good story does two things. First, it gives the reader information, facts and opinions, thus providing a...
May 09,2019 READ MORE
Asif Upadhye
Storytelling for communication and brand growth
In a world where Tinder, Bumble, and the likes are the mediums of choice to find romance, friendship...
May 02,2019 READ MORE
The Impact of Branded Content
The beauty of branded content is that it isn’t straight and narrow advertising. It is a way to...
April 25,2019 READ MORE
Can we really manage media?
Two high-stress, interdependent professions – the relationship between PR professionals and journalists has long been a topic of...
April 18,2019 READ MORE
Public Relations: The Start-up Kung-Fu!
It is a general notion that Public Relations is something that well-established, large-scale companies, or companies that have...
April 11,2019 READ MORE
Regional Content – The next big thing for digital in India
In a country with over 1600 dialects and 22 government recognised languages, it is only natural that Indians...
April 04,2019 READ MORE
Five myths about PR that need to be de-bunked
To tell a story, you need to craft a story. We all know that PR professionals are constantly...
March 11,2019 READ MORE
How to get clients to take PR seriously
Have you ever wondered how two people connect? They connect over conversations that involve stories. These stories inform...
February 12,2019 READ MORE
Good storytellers become great Public Relations representatives
A Hopi Native American proverb states, “Those who tell the stories rule the world”. The importance of communication was...
January 11,2019 READ MORE
Influence – Why does it make a difference?
The rise of social media has changed our marketing plans by adding newer mediums and ideas to the...
November 30,2018 READ MORE