Views September 07,2023
“The future is already here — it’s just not very evenly distributed.” – William Gibson. A decade ago, envisioning AI as a mainstay in public relations may have evoked raised eyebrows or dismissive chuckles....
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Social media was once a novel way to connect with friends and family, and is now a crucial...
August 23,2023 READ MORE
As people start slowly inching back to their offices (for the second, third or probably fourth time), HR...
February 24,2022 READ MORE
The main goal of advertising is to ‘get people talking’. An impactful campaign gets the right kind off...
April 22,2020 READ MORE
Authenticity plays a massive role in shaping a brand’s reputation. Consumers are constantly on the look-out for brands...
April 15,2020 READ MORE
Do you have an account on any social network? If you answered yes, then you are a part...
April 08,2020 READ MORE
The world was clearly not prepared. As the onslaught of the SARS-CoV-2 continues, it has raised questions, the...
April 01,2020 READ MORE
As with all things, some people love working from home, while on the other end of the spectrum...
March 25,2020 READ MORE
Have you ever watched a product review online that influenced your purchasing choice? Chances are, that you have....
March 18,2020 READ MORE
The line between Public Relations (PR) and the media is often blurred. Most of the time, certain confusion...
March 11,2020 READ MORE
Information today spreads faster than ever before. Although digitalisation has made brands more accessible to the consumer, it...
March 04,2020 READ MORE
What do you expect from your PR efforts? To increase sales and generate leads? To spread awareness about...
February 26,2020 READ MORE
Personalisation has long been used by marketers and it has been proven to improve customer experience. According to...
February 19,2020 READ MORE