Open Canvas April 22,2020
The main goal of advertising is to ‘get people talking’. An impactful campaign gets the right kind off buzz and generates sales for the brand. But it is not as simple as that. Brand...
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Authenticity plays a massive role in shaping a brand’s reputation. Consumers are constantly on the look-out for brands...
April 15,2020 READ MORE
Do you have an account on any social network? If you answered yes, then you are a part...
April 08,2020 READ MORE
The world was clearly not prepared. As the onslaught of the SARS-CoV-2 continues, it has raised questions, the...
April 01,2020 READ MORE
As with all things, some people love working from home, while on the other end of the spectrum...
March 25,2020 READ MORE
Have you ever watched a product review online that influenced your purchasing choice? Chances are, that you have....
March 18,2020 READ MORE
The line between Public Relations (PR) and the media is often blurred. Most of the time, certain confusion...
March 11,2020 READ MORE
Information today spreads faster than ever before. Although digitalisation has made brands more accessible to the consumer, it...
March 04,2020 READ MORE
What do you expect from your PR efforts? To increase sales and generate leads? To spread awareness about...
February 26,2020 READ MORE
Personalisation has long been used by marketers and it has been proven to improve customer experience. According to...
February 19,2020 READ MORE
Whether you are using PR to boost business or awareness, being consumer-centric is the key to successful campaigns....
February 12,2020 READ MORE
We all know that storytelling works better than hard selling. In fact, most people read online reviews to...
February 05,2020 READ MORE
A sizeable world population is spending their time online every day, particularly on social media. According to Emarsys...
January 29,2020 READ MORE