BN Kumar, Author at Reputation Today

Views June 9, 2017

Communicating for a cause

A communicator is a responsible citizen first. While fulfilling our professional engagements, we can always look for contributing to the society around us. It’s not…

Views May 26, 2017

No quick-fix, PR is investment in future!

Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating; we must do something quickly,” said a…

Views May 19, 2017

Lessons from Rewari girl power

Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao slogan given by Prime Minister Narendra Modi….

Views May 12, 2017

The power of creativity in Public Relations

Many communicators may say Public Relations is not advertising, and how and why should it be creative? As I concluded my last column with a…

Views April 28, 2017

Gift vouchers won’t fetch you media clips!

As a journalist, I hate when some people tell me that they can get stories done by doling out gift vouchers. And as a PR…

Views April 19, 2016

You can’t kill a story!

Crisis communication is about getting facts right, setting the record straight. Crisis comes uninvited! And it happens when you least expect! In fact, even the…

Articles by BN Kumar