Articles by BN Kumar


From Leap Year to Hope Year

Communication is everything that we do. The communication of declaration of the pandemic by the WHO has shaken the world and life with us, not…


Communication from COVID

Life is communication. In fact, Mahatma Gandhi said My Life is my Message.  This is much more valid during the current Corona times than ever…


Building PR as a brand

We often come across this expression – PR needs PR. It is not without any reasoning that the veterans in particular keep saying this. The…


Limited Choice, Unlimited Noise

The recent death of Congress spokesperson due to heart attack during a heated TV debate has kicked up a storm over the big, noisy feature…


Be digital sharp, not just savvy.

The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to do, were over long ago.  After frequent…



What an idea Sir Ji!

Gone are the days when PR could function with a straight Press Release or announcement and the corporates would remain happy. Today, media has developed…


Why should I read newspapers?

Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I heard him saying this to our batch…