Views November 09,2022
Press Release writing at PR firms continues to be a challenging task to many a PR consultant with the basics missing. This is seen across organisations My generation of media professionals grew up singing...
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I have been running online courses on the art of writing Press Releases. Yes, I am serious. And...
September 30,2021 READ MORE
In Andhra, the word ‘waste’ is used for useless people. I have almost forgotten it, having left the...
May 06,2021 READ MORE
Communication is everything that we do. The communication of declaration of the pandemic by the WHO has shaken...
December 23,2020 READ MORE
Life is communication. In fact, Mahatma Gandhi said My Life is my Message. This is much more valid...
November 05,2020 READ MORE
We often come across this expression – PR needs PR. It is not without any reasoning that the...
October 07,2020 READ MORE
The recent death of Congress spokesperson due to heart attack during a heated TV debate has kicked up...
August 20,2020 READ MORE
The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to...
August 06,2020 READ MORE
With over 120 days of COVID-triggered lockdown, this question must be bothering everyone’s minds – can media business...
July 23,2020 READ MORE
Gone are the days when PR could function with a straight Press Release or announcement and the corporates...
April 25,2019 READ MORE
Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I...
May 24,2018 READ MORE
The midnight fire at an eatery in Kamala Mills compound on December 28 is a grim reminder of...
January 03,2018 READ MORE
For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes,...
November 17,2017 READ MORE