PR is not an OTC drug
Public Relations has come a long way ever since the first Press Release was issued on October 28,...
October 26,2017 READ MORE
BN Kumar
Communication in Death
Communication does not end with death. My dad – Honorary Capt. BSRV Subba Rao (89) – who died...
October 06,2017 READ MORE
News comes with an immediate expiry date
Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why...
September 20,2017 READ MORE
Countering fake news and the rest
Last Monday, I was at #IABCIndiaConclave at NCR-Delhi where they had a panel discussion on fake news and...
August 29,2017 READ MORE
Meet deadlines to hit headlines
Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do...
August 10,2017 READ MORE
Are we media ready?
“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when...
July 21,2017 READ MORE
Communication for Peace & War
Communication is diplomacy and communication is also journalism. Just as adverse media reports about two warring corporates fuel...
June 23,2017 READ MORE
Communicating for a cause
A communicator is a responsible citizen first. While fulfilling our professional engagements, we can always look for contributing...
June 09,2017 READ MORE
No quick-fix, PR is investment in future!
Often we come across corporates seeking quick-fix solutions to their communication problems. “Our reputation is taking a beating;...
May 26,2017 READ MORE
Lessons from Rewari girl power
Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao...
May 19,2017 READ MORE
The power of creativity in Public Relations
Many communicators may say Public Relations is not advertising, and how and why should it be creative? As...
May 12,2017 READ MORE
Gift vouchers won’t fetch you media clips!
As a journalist, I hate when some people tell me that they can get stories done by doling...
April 28,2017 READ MORE