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The current times probably defy all crisis communication handbooks. We have been trained to look at crisis as...
July 07,2020 READ MORE
The current times probably defy all crisis communication handbooks. We have been trained to look at crisis as...
July 07,2020 READ MORE
Probably we all wake up these days hoping for a superhero or a Genie to come to our...
May 28,2020 READ MORE
Apart from news related to the lockdown and its impact, two things that are probably creating buzz are...
April 14,2020 READ MORE
Yes, the quality versus quantity war has been an ongoing one. Everytime one would discuss a PR campaign,...
March 17,2020 READ MORE
Artisanal brands are like a celebration and rediscovery of ingredients that are essentially local, from sourcing to packaging,...
February 25,2020 READ MORE
With Australian Open 2020 showcasing the sheer perseverance of the new age talent, be it women’s or men’s...
February 04,2020 READ MORE
Recently a friend shared a beautiful African story that lead to explaining all about – Ubuntu – which...
January 21,2020 READ MORE
Go back a decade or two in your professional life’s and try to picture the day you began...
December 17,2019 READ MORE
Overheard once, but something that stayed forever – “Today brands are working hard to build equity wealth and...
December 10,2019 READ MORE
Even if you ain’t interested in politics and don’t understand what it entails, you couldn’t have stayed away...
November 26,2019 READ MORE
Indifferent behaviour owing to socio-economic strata or religious ranks, are no more the hurdles of our society. Atleast...
November 19,2019 READ MORE
If you have been working for the PR community for a few decades now, then the current scenario...
November 05,2019 READ MORE