No Influencers, No Problem: Building Brand Trust Without Celebrity Endorsements
As skepticism around influencer marketing grows, brands are exploring different ways to build trust. Indian companies are looking...
January 14,2025 READ MORE
Prasad Ramasubramanian
Beyond Impressions: The Metrics That Will Matter in PR for 2025
The world of PR is moving beyond traditional metrics. By 2025, success in PR will no longer be...
January 07,2025 READ MORE
Digital Detox PR: How to Reach Audiences Who Are Offline by Choice
In a world saturated with screens, a new trend — digital detox — is emerging where many are...
December 24,2024 READ MORE
Sticker Shock: How WhatsApp Stickers Became the New Frontier for Indian PR
In a world where attention spans are growing shorter, brands are turning to creative solutions to make an...
December 17,2024 READ MORE
Tier-II and Tier-III Cities: Unlocking the Next Frontier for Indian PR Campaigns
As India’s economy continues to grow and digital penetration expands, Tier-II and Tier-III cities are fast emerging as...
December 10,2024 READ MORE
Festival-Driven PR in India: Making the Most of Cultural Moments
India’s festival calendar is a real goldmine for PR professionals looking to engage with a diverse and emotionally...
December 03,2024 READ MORE
The Selfie Effect: Can PR Campaigns Tap into India’s Obsession with Selfies?
Who clicked the first-ever selfie? It wasn’t a Gen Z influencer or a smartphone enthusiast. The honour goes...
November 26,2024 READ MORE
The Science of Going Viral: What Makes PR Campaigns Stick?
In today’s digital landscape, the term “virality” is often the Holy Grail for public relations (PR) professionals and...
November 19,2024 READ MORE
The Role of Corporate Transparency in Building Trust: How Much is Too Much?
Transparency has become a buzzword in the world of corporate communication, and for a good reason. Consumers today...
November 12,2024 READ MORE
The Rise of Micro-Moments: Crafting PR Messages for the ‘Scroll Culture’
Welcome to the era of micro-moments—those fleeting, blink-and-you-miss-it interactions that are reshaping how brands communicate in the digital...
November 05,2024 READ MORE
PR and the Power of Fandoms: Can Superfans Become Your Brand’s Best Advocates?
In the world of Public Relations (PR), much attention is focused on influencers, celebrity endorsements, and paid partnerships...
October 29,2024 READ MORE
How Brands Are Handling the Remote Work Revolution in Their PR Messaging
The shift to remote work is no longer just a corporate fad—it’s a full-blown revolution. What started as...
October 22,2024 READ MORE