ReputationToday, Author at Reputation Today

Features February 25, 2016

Image Building Exercise and Role of PR

John Martson writes in his book ‘The Nature of Public Relations’ (1963) “planned, persuasive communication designed to influence significant public”. He emphasised that public relations…

Features February 25, 2016

Reputation and Image: The Difference

Reputation and Image and the management of both is often confused to be the same. Experts draw a fine line between the two. There definitely…

Features February 24, 2016

Top 10 Pioneers of Public Relations

Public relations is said to be the profession of first movers. More often than not, the first movers’ campaigns set the agenda, pave the way…

Features February 17, 2016

Born of a Train Accident: Journey of Press Release

In the year 1906, a train accident resulted in loss of 50 deaths but what was born of it is something that’s the very basis…

Features February 17, 2016

Top 7 Differences between PR and Marketing

As PR professional one often comes across the question – What’s the difference between PR and Marketing? The confusion prevails. Though social media has already…

Features February 16, 2016

Back to Basics: Seven Phases of a PR Campaign

Expert professionals suggest that the exercise of Public Relations must always be divided into seven phases. We thought of listing the seven phases only to…

Features February 8, 2016

TOP 5 Must Follow Indian PR Blogs

PR professionals are not very avid bloggers. Conflict of interest, client constraints or consultancy guidelines are probably a few of the reasons. Or may be…

NEWS February 7, 2016

Genesis Foundation Wins Top Honours

Genesis Burson-Marsteller’s integrated communications campaign for Genesis Foundation has been adjudged as a winner in the Non-Government Organisation category of the 2016 Asia Pacific Excellence…

NEWS February 5, 2016

2016 Edelman Trust Barometer: Widening Gap

India stands at the fourth position. US presents the largest trust divide, followed by the UK and France. The 2016 Edelman Trust Barometer reveals that…

NEWS February 3, 2016

PPR Worldwide Comes to India

Australia based Professional Public Relations (PPR) Worldwide launched its India operations this January. A part of WPP, the world’s largest communications services group, PPR has…

Articles by ReputationToday