Features December 14, 2020 SPECTRA Day 2: A futuristic communications landscape If I had to hazard a guess about summarising my expectations of #RTSPECTRA Day 2 in one word (before the event), I would have said…
Features December 1, 2020 SPECTRA Day 1 – A unique virtual rendezvous with Reputation Management Tracing back to the day when Indian and global PR professionals hit the chosen city for PRAXIS, all set to toast PR for the next…
Interviews November 20, 2020 In Conversation with Kass Sells RT: How does Purpose stand out in comparison to corporate responsibility? KS: So often, CSR or ERG can be seen as box-ticking exercises or bolt-ons…
Interviews November 20, 2020 In Conversation with Shelley Spector RT: You run the Museum of Public Relations in New York city, which is very unique. What led to creating it? SS: Yes, the Museum…
Interviews November 20, 2020 In Conversation with Rick Murray RT: What are the key trends that are changing the game in the PR business? RM: I could say purpose, ESG or the blurring of…
Interviews November 20, 2020 In Conversation with Russell Dyer RT: You have a challenging job working on some of the greatest brands and ensuring they stay relevant. What is your mantra to ensure you…
Interviews November 20, 2020 In Conversation with Matthias Berninger RT: “The world must find a new balance between production and protection”. How are you achieving this balance at Bayer? MB: Bayer’s approach is to…
Interviews November 20, 2020 In Conversation with Margery Kraus RT: You set up APCO Worldwide 36 years ago. What milestones do you see the company achieving in the next four years as it turns…
Interviews November 20, 2020 In Conversation with Jerilan Greene RT: You lead global reputation and corporate positioning of the Yum! Brands portfolio of restaurant brands. How has the journey been? JG: The journey has…
Interviews November 20, 2020 In Conversation with Jonathan Adashek RT: What does it take to be the driver of reputation at one of the most iconic technology brands? JA: IBM’s history has been built…