PRAXIS 2022: Futureproofing PR: Learnings from the World of Luxury
Why do people buy luxury brands? It’s because they want to communicate something about themselves. Luxury is about dreams...
August 10,2022 READ MORE
Shree Lahiri
SPECTRA Plus 2021: Future of Communication in South Asia
South Asia has a mix of regional and local PR strategies, because it’s about thinking regional, but staying...
October 06,2021 READ MORE
SPECTRA Plus 2021: Ensuring the talent edge through innovation – Why are younger firms more attractive
Unique talent has the advantage of increasing business performance. It contributes to an organisation’s continuous growth and also...
October 05,2021 READ MORE
SPECTRA Plus 2021: Realising the power of small – How small wins in a world of big?
The power of small is often undermined and we’re taught there’s power to largeness, observed Shreya Krishnan, Aon...
October 05,2021 READ MORE
SPECTRA Plus 2021: Setting the agenda for the future – What firms plan to do in 2022 and beyond differently?
The best-run businesses have a thorough approach to planning for growth.Leaders make informed decisions on the direction businesses...
October 05,2021 READ MORE
SPECTRA Plus 2021: Emerging out of a difficult 18 months – How firms saw an opportunity in a crisis?
The new normal. Far from being a catchword, COVID-19 has truly changed the world. Significantly, many businesses have...
October 05,2021 READ MORE
SPECTRA Plus 2021: Thrive to break the clutter – Where do emerging firms see themselves three years from now?
We’re living in the age of communication overload. This has picked up with the pandemic, creating an unparalleled...
October 05,2021 READ MORE
SPECTRA 2021: Building a Global Communications Center of Excellence – Learning from the Process
Communication is a central component of the core business of a Centre of Excellence, and it is critical...
September 30,2021 READ MORE
SPECTRA 2021: Leading through Change
Leading through change leads to defining new expectations, behaviours, and the commitment needed from people. And, when leading...
September 30,2021 READ MORE
SPECTRA 2021: How will Blockchain help marketing & communication professionals in the next decade?
Blockchain is a new term that we are coming across quite frequently today. It may be a relatively...
September 30,2021 READ MORE
SPECTRA 2021: Tata’s deep connect with India
Traditionally a brand custodian can be described as someone, who is the architect of a brand, fine-tuning different...
September 30,2021 READ MORE
SPECTRA 2021: Attention Factory
Why was Tik Tok so popular? Every few years, a new app reboots the way we use social...
September 30,2021 READ MORE