SPECTRA Plus 2021: Emerging out of a difficult 18 months – How firms saw an opportunity in a crisis?
The new normal. Far from being a catchword, COVID-19 has truly changed the world. Significantly, many businesses have...
October 05,2021 READ MORE
Shree Lahiri
SPECTRA Plus 2021: Thrive to break the clutter – Where do emerging firms see themselves three years from now?
We’re living in the age of communication overload. This has picked up with the pandemic, creating an unparalleled...
October 05,2021 READ MORE
SPECTRA 2021: Building a Global Communications Center of Excellence – Learning from the Process
Communication is a central component of the core business of a Centre of Excellence, and it is critical...
September 30,2021 READ MORE
SPECTRA 2021: Leading through Change
Leading through change leads to defining new expectations, behaviours, and the commitment needed from people. And, when leading...
September 30,2021 READ MORE
SPECTRA 2021: How will Blockchain help marketing & communication professionals in the next decade?
Blockchain is a new term that we are coming across quite frequently today. It may be a relatively...
September 30,2021 READ MORE
SPECTRA 2021: Tata’s deep connect with India
Traditionally a brand custodian can be described as someone, who is the architect of a brand, fine-tuning different...
September 30,2021 READ MORE
SPECTRA 2021: Attention Factory
Why was Tik Tok so popular? Every few years, a new app reboots the way we use social...
September 30,2021 READ MORE
SPECTRA 2021: Leading with humanity: Rebuilding trust & connection
What can be done to regain brand trust when it has taken a hit? Many brands have faced...
September 30,2021 READ MORE
SPECTRA 2021: Storytelling for Business in the New World
Storytelling is about telling stories. Stories have always been a sure way to communicate. It is about using...
September 30,2021 READ MORE
SPECTRA 2021: Innovating is the only way to higher success in reputation building
In highly competitive markets, we see that building brand equity has emerged as one of the main priorities...
September 30,2021 READ MORE
SPECTRA 2021: The Power of Trust
The power of trust can help you step over many crossroads and create many moments of truth. The...
September 30,2021 READ MORE
SPECTRA 2021: The Role of ESG in Building Reputation
A good reputation is vital to success in business and in life. We came face-to-face with this firm...
September 30,2021 READ MORE