PRAXIS2022: How Public Affairs will look like in the New Normal?
If these unprecedented times have taught us anything, it’s the importance of authentic, humane communication. Adapting to different...
August 18,2022 READ MORE
Shree Lahiri
PRAXIS2022: The Purpose of Sustainability in Futureproofing your Communications
How do we define ‘sustainability’ in communication? It’s about consciously integrating ‘sustainability’ in a communication strategy by informing...
August 17,2022 READ MORE
PRAXIS2022: Adapting to futureproof Public Relations
Futureproofing anything assumes we know the future, highlighted Rohit Bansal, Group Head, Corporate Communications, Reliance Industries as he...
August 16,2022 READ MORE
PRAXIS2022: Futureproofing Public Relations from a Global Lens
Having evolved from the traditional angle, PR today focuses on engagement – with target audiences, with the media,...
August 16,2022 READ MORE
PRAXIS2022: Futureproofing Public Relations from an India Lens
Public Relations in India has witnessed staggering growth since the 1990s. As organisations realised the importance of communicating...
August 16,2022 READ MORE
PRAXIS 2022: The Role of Organisation Culture as a Component of Public Relations
In a digital borderless world, products, technology, people, market strategy can all be copied. What remains ours is...
August 10,2022 READ MORE
PRAXIS 2022: Whole Numbers & Half Truths
Spelling out that communication resonates by telling stories, Rukmini S, Data Journalist and Author indicated that numbers and...
August 10,2022 READ MORE
PRAXIS 2022: Futureproofing PR: Learnings from the World of Luxury
Why do people buy luxury brands? It’s because they want to communicate something about themselves. Luxury is about dreams...
August 10,2022 READ MORE
SPECTRA Plus 2021: Future of Communication in South Asia
South Asia has a mix of regional and local PR strategies, because it’s about thinking regional, but staying...
October 06,2021 READ MORE
SPECTRA Plus 2021: Ensuring the talent edge through innovation – Why are younger firms more attractive
Unique talent has the advantage of increasing business performance. It contributes to an organisation’s continuous growth and also...
October 05,2021 READ MORE
SPECTRA Plus 2021: Realising the power of small – How small wins in a world of big?
The power of small is often undermined and we’re taught there’s power to largeness, observed Shreya Krishnan, Aon...
October 05,2021 READ MORE
SPECTRA Plus 2021: Setting the agenda for the future – What firms plan to do in 2022 and beyond differently?
The best-run businesses have a thorough approach to planning for growth.Leaders make informed decisions on the direction businesses...
October 05,2021 READ MORE