Media Technology – Need for closer look
Introduction Media technology has been changing with the onslaught of new media and 40% or more of work...
March 19,2026 READ MORE
Subbarayan Ganesh
Advertising Research – What it is all about
Introduction Advertising Research is to find how advertising works effectively in a democratic society as India or America. ...
March 12,2026 READ MORE
What it needs to get into a media job
Introduction Media are changing drastically and we have more than one lakh and twenty thousand journals printed in...
March 05,2026 READ MORE
Advertising Media in today’s marketplace – A closer look
Introduction Advertising media have been changing greatly as online media have taken place in many major companies’ campaign....
February 26,2026 READ MORE
House Journals – Organizations way to reach public
Introduction House Journals are ways to reach an organizations internal and external publics in promoting good will and...
February 19,2026 READ MORE
Media Relations today. It has changed
Introduction Media relations of organizations have changed today, and it has become more dynamic Press conferences are held...
February 12,2026 READ MORE
Corporate communication and its importance in Businesses today
Corporate communication is communication activities of the entire company, and it touches advertising PR sales promotion IMC publicity...
February 05,2026 READ MORE
TV Advertising and how it is important
Introduction In America TV advertising especially cable advertising is at peak as companies like Pepsi Coke advertise heavily...
January 29,2026 READ MORE
Political Advertising How it is changing
Political advertising has come about in a big way as in India Narendra Modi’s party of BJP advertised...
January 15,2026 READ MORE
Gender portrayal in Indian and American Media advertising politics and technologies
Introduction Gender is portrayed more negatively in Indian and American media as women are not pictured properly. Gender...
December 04,2025 READ MORE
Need for rethinking communication flow on Global area
Mass media scenario has been changing since 40 years as world has witnessed drastic changes. Today PM Modis...
November 20,2025 READ MORE
Advertising and Communication in India and beyond
Advertising Management has been changing and it had become technology oriented. Online advertising has been major medium of...
November 06,2025 READ MORE