Brain Storm

What is my ROI? Did we achieve what we had set to? What did we get out of this coverage? Some of these are very…

Media relations being one of the most important parts of our profession today, is equally intriguing and challenging when it comes to execution. Most of…

One of the key activities we as public relations professionals continually look into the respective brands that we are associated with is increasing brand awareness,…

I came across a recent headline in an international media, “Taliban fights trust deficit with PR Blitz” which talked about how the Taliban addressed the…

Current times are great from the perspective of peeking into this issue of whether businesses should take sides, and align themselves with the political parties…

Technology has created a revolution over the past few decades. Primarily information and communication technologies have been strong growth drivers connecting the world, shrinking the…

How often do we hear from journalists about unintended accidental misadventures of young public relations professionals where they crib about how they have been dealt…

We communicate. It’s a routine for us as corporate communications professionals to continuously deal with, discuss, talk, narrate and modulate the issues related to communication…

Businesses today work in a cross-border environment. Local is global and global is local in terms of products and services offerings by companies. In the…

What caught my eyes today was this headline “Jeff Bezos Leaves Enduring Legacy As He Steps Away As Amazon CEO” as I was glancing over…