Brain Storm

My life is an open book… well, it would be safe to say that any brand can make that statement today. With social media in…

Businesses always have challenges and most often these challenges directly affect their customers making an impact over the top lines and the bottom lines. Many…

It’s the virtual world out there and it is also becoming a new normal for the consumers of the 21st century in the age of…

An idea of seeing everything happening in real-time is not very dated but a recent one and it is well-entrenched in the socio-cultural behaviour of…

Sales realisation being the ultimate objective of any business to survive and thrive, it is the marketing that often forms a huge chunk of the…

How common is to hear that so and so brand’s video went viral in record time and achieved so many millions of hits these days?…

Let’s have our social media presence or let’s enhance our social media presence… aren’t these are very common phrases being uttered by the brand marketers…

An expression is one of the best ways to satiate your creative faculties. And the current Internet environment provides all of us such opportunities aplenty….

How often corporate communicators find themselves in an unpromising situation of not being able to communicate in time over a crisis situation that may have…

Do you recall writing a review for a skincare brand you have been using? Or for that matter posting some videos, comments, pictures, blogs, and…