Brain Storm

Stringing stringers along

So I happened to attend a gathering of associates in Delhi, recently. Let me explain the term ‘associates’. If you work in public relations or…




Vendors and Partners

I was recently speaking with the India communication head of a global NBFC looking to hire a PR consultancy, who asked if I could help…



Right Swipe

As corporate communication professionals, we live our lives by deadlines. A 7:30 am deadline for ablutions, 8:30 am for getting-ready-for-work, 9:15 am to get to…