Brain Storm

We communicate. It’s a routine for us as corporate communications professionals to continuously deal with, discuss, talk, narrate and modulate the issues related to communication…

Businesses today work in a cross-border environment. Local is global and global is local in terms of products and services offerings by companies. In the…

What caught my eyes today was this headline “Jeff Bezos Leaves Enduring Legacy As He Steps Away As Amazon CEO” as I was glancing over…

As I woke up today and got ready for my daily dose of news, I came across the news of a blast at the Indian…

What we all have witnessed about the second wave of Covid19 resurgence has been nothing less than a catastrophe devastating the lives and work of…

It was last week when one of the students of a leading media school approached me for some inputs on her thesis, and one of…

The pandemic induced a change in workplace scenarios almost overnight in an abrupt, instantaneous, and unexpected manner for the working population of the world. While…

As I write this piece exactly after a hiatus of 2-months, what I see around all the hell broke loose. All of a sudden so-called…

Celebrity endorsements and brand ambassadors have been around for ages and worked towards creating a stronger brand image for their respective endorsements. Celebs are often…

We have seen arts and the artists, aesthetics of the artworks, paintings, drawings, sculptures, and varied art forms. From the global historic names like Pablo…