Brain Storm

In the age of hyper-connectivity, where there are multiple stakeholders constantly interact with the organisation or any entity for that matter at numerous and diverse…

While growing up I distinctly recall often receiving big envelopes selling subscriptions of a very popular monthly general-interest magazine, which always made an interesting read….

WYSIWYG is an acronym for “what you see is what you get”… It’s an acronym most of us are familiar with as we grew up…

How often have we come across this situation as public relations professionals when we are discouraged of our story pitches to the media as if…

Did we hear things like mission-critical, paradigm shift, peel the onion, deep-dive, or low-hanging fruit for that matter? Well in our day-to-day corporate discussions, meetings,…

If the sword that is double-edged being used in a fight, it is the skill of the warrior that would set him apart in the…

How many times did we recall the name of an individual heading the organisation strongly whenever we thought of that organisation? Probably, almost always. And…

Knee jerk reactions and off the cuff advice often catches you off guard if you belong to the fraternity of PR practitioners. Probably, you come…

My life is an open book… well, it would be safe to say that any brand can make that statement today. With social media in…