Brain Storm

In the age of social media, engagement is the holiest word, and why shouldn’t it be? We are connected, we are networked, we are linked,…

Messaging is all-powerful in communication and with the proper messaging when we use various tools in social media the impact can be huge. This social…

Communication is all-important for a brand, and even more impactful it becomes when you see it carrying a sustained, cohesive and consistent message for the…

How often we have sat through an interview with our clients by a leading media to encounter the phrase “No Comments” during the conversation? Not…

What is my ROI? Did we achieve what we had set to? What did we get out of this coverage? Some of these are very…

Media relations being one of the most important parts of our profession today, is equally intriguing and challenging when it comes to execution. Most of…

One of the key activities we as public relations professionals continually look into the respective brands that we are associated with is increasing brand awareness,…

I came across a recent headline in an international media, “Taliban fights trust deficit with PR Blitz” which talked about how the Taliban addressed the…

Current times are great from the perspective of peeking into this issue of whether businesses should take sides, and align themselves with the political parties…

Technology has created a revolution over the past few decades. Primarily information and communication technologies have been strong growth drivers connecting the world, shrinking the…