Messaging in tweets, reposts and social media
Messaging is all-powerful in communication and with the proper messaging when we use various tools in social media...
October 04,2021 READ MORE
Brain Storm
Consistencies in Brand Messaging
Communication is all-important for a brand, and even more impactful it becomes when you see it carrying a...
September 27,2021 READ MORE
Media training for Corporate Spokespersons
How often we have sat through an interview with our clients by a leading media to encounter the...
September 20,2021 READ MORE
Do we measure the coverage?
What is my ROI? Did we achieve what we had set to? What did we get out of...
September 14,2021 READ MORE
How to target the pitch?
Media relations being one of the most important parts of our profession today, is equally intriguing and challenging...
September 07,2021 READ MORE
Why local is important in media relations?
One of the key activities we as public relations professionals continually look into the respective brands that we...
August 31,2021 READ MORE
Does PR blitz cover up for trust deficit?
I came across a recent headline in an international media, “Taliban fights trust deficit with PR Blitz” which...
August 23,2021 READ MORE
Should businesses align with politics?
Current times are great from the perspective of peeking into this issue of whether businesses should take sides,...
August 16,2021 READ MORE
Role of technology in media relations
Technology has created a revolution over the past few decades. Primarily information and communication technologies have been strong...
August 09,2021 READ MORE
Building better media relationships
How often do we hear from journalists about unintended accidental misadventures of young public relations professionals where they...
August 02,2021 READ MORE
Messaging Strategy in Communication
We communicate. It’s a routine for us as corporate communications professionals to continuously deal with, discuss, talk, narrate...
July 26,2021 READ MORE
Social Media Listening
Businesses today work in a cross-border environment. Local is global and global is local in terms of products...
July 12,2021 READ MORE